Plus a welcome email tip, Google update, and more  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News AUGUST 19, 2026 By Ross Yoder Editorial Director Hi Raptive, How do you know your audience wants a little more space to connect? It’s rarely one big, obvious signal; maybe it’s a reader who replies with a follow-up question, a rogue comment thread that takes on a life of its own, or the same request popping up again and again. These moments are subtle (but important!) reminders that people aren’t just consuming your work—they’re actually looking for ways to take part in it. This week, we’re sharing an opportunity for you to give those conversations a dedicated home, along with a few more ways to strengthen the relationships you’re already building with readers. Here’s what’s inside: • Take advantage of your Raptive Community pre-approval • Save this welcome email tip that gets readers talking • Learn about expanded eligibility for Google Search Profiles What’s new Don’t leave your TikTok audience out In case you missed it, Comscore is now measuring TikTok, and authenticating your account ensures your audience can be included in Raptive’s reported reach. That strengthens your position with advertisers and helps support premium demand for your business. Ready to get set up? Authenticate your TikTok account with Comscore, then tap the button below so we can mark your site as complete. While you’re at it, authenticate your other socials too—it only takes a few minutes. Confirm authentication → Launch your own Raptive Community Raptive Community access is expanding, and as part of the Raptive network, you’re already pre-approved to launch a dedicated space for your biggest fans! Invite your audience into a positive, moderated community where they can connect around the content they love—helping you grow your email list and build a more sustainable relationship beyond ever-changing social algorithms. It’s free for you to launch, free for your members to join, and built with ad-supported revenue potential (including a 50/50 revenue split) that grows as your community does. Our team handles moderation, support, and monetization so you can focus on showing up for your fans. The strongest communities start with creators who invite their audience and stay active early. You’re already approved—now bring your biggest fans together. Get started with Raptive Community → Top resource Make it easier for readers to get to know you Your site should give readers a clear sense of who’s behind the work and why they can trust you. This guide breaks down the different roles your About and author pages can play, as well as how to make both more useful for your audience. Strengthen your credibility → Quick tip Use your welcome email to learn, not just introduce “The earlier you learn about your audience, the more relevant every email becomes. So instead of asking an open-ended ‘What would you like to see?', give subscribers a few specific topics to click—easy weeknight recipes, one-pot meals, or meal prep ideas. Many email platforms can turn those clicks into automatic tags or preference updates, which helps to personalize future emails.” Trevor Dye Sr. Director, Email Solutions Don’t miss Google Search Profiles are now available to even more publishers Google has lowered the follower threshold for Search Profiles, which helps bring your content and social presence together in Google Search and Discover. You may now qualify with 35,000 followers on YouTube, Instagram, or X—or 100,000 followers on TikTok. Search Profiles are currently available in the U.S. and don’t affect your search rankings, but they can give people another way to find and follow your work. Check your eligibility → What we’re reading Catch up on news from around the industry • The digital world disruption (Axios) • Facebook rolls out an AI companion app for creators (TechCrunch) • Stanley adapts its marketing for the AI search era (Digiday) • Substack bets readers want to pay for content written by humans (Axios) Question of the week What’s one thing you’d like to cross off your end-of-summer to-do list? 📈 Refresh a few top-performing posts Give older favorites a quick tune-up before more readers arrive. 🎁 Get ahead on holiday content ideas Map out a few timely topics now—before the calendar fills up. 📧 Give my email or social strategy some attention Make one small improvement to stay connected with my audience. 🌴 Actually take a little time off Rest and reset before the busiest stretch of the year. Thanks for reading! Was this email helpful? You’re receiving this email because you help manage a site that works with Raptive. To ensure our emails reach your inbox, add hello@email.raptive.com to your email contacts. Want to stop receiving Raptive News emails? You can update your preferences anytime. 1411 Broadway, 32nd Floor New York, NY, 10018, US © 2026 Raptive. All rights reserved. Unsubscribe | View online