Plus, practical ways to grow engagement and traffic  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News AUGUST 12, 2026 By Cristy Posten Content Manager Hi Raptive, Last week, we gave you a tour of Raptive Community—a new home where your biggest fans can connect with you and one another. This week, we’re showing you what that can look like in action. For Make & Do Crew, its community has turned recurring reader questions into shared conversations, encouragement, and support. It’s a powerful reminder that the value you create doesn’t have to stop with a single answer for a single reader. Here’s what else you’ll find inside: • Uncover stronger opportunities by listening to what your audience needs • Improve the first impression your pages make before readers scroll • Connect your social profiles to GSC to see how your posts perform in search What’s new Give your best advice a bigger reach Raptive Community can do more than give your audience a place to gather. It can help turn one-to-one reader questions into shared support that benefits your biggest fans. For Make & Do Crew, that meant giving crochet and pattern questions a better home. Instead of answering similar questions one by one in email, Jess Coppom and her team point readers to their community, where members can get advice, learn from other experienced crocheters, share progress, and find encouragement. When your community is connected to the paths your readers already use, like navigating your site, emailing you for support, and seeking recurring content, it can become a powerful shift for your business. Make & Do Crew has just over 5,000 members, yet consistent participation has helped the community rank near the top in pageviews—even alongside communities with audiences up to five times larger. “Our Raptive community has been such a supportive and inspiring place. And it has just warmed my heart to watch all of these crocheters come together and share their stitches and cheer each other on.” Jess Coppom Make & Do Crew Raptive Community is opening more broadly soon, and we’re excited to connect with creators and publishers who are ready to actively launch, invite their audience, post regularly, and spend time engaging with fans in the early weeks. Get started with Raptive Community → Top resource Build content around real audience needs When discovery changes, it can be tempting to chase every new tactic. A stronger long-term response is to consistently publish useful content that expands your authority, serves your audience, and gives readers a reason to return. Our content production guide walks through how to find opportunities, build a sustainable publishing plan, and create content that supports audience and traffic growth. Build your content plan → Quick tip Optimize above-the-fold content for better engagement “Open one of your high-impression pages and look at what appears before you scroll. Make sure the title sets the right expectation, the opening gets to the point quickly, and the first image supports what the reader came for. If something feels distracting or unnecessary, start there. You don’t need to overhaul the entire page. Make one change and compare engagement after 28 days.” Lauren Varrone Director, SEO Solutions In case you missed it See how your social posts perform in Google Search Google Search Console (GSC) now lets you connect eligible Instagram, TikTok, X, and YouTube accounts to see how individual posts perform in organic search. You can track impressions, clicks, CTR, and average position to see which posts are gaining search visibility and which topics may be worth expanding on your site. This report measures Google Search performance, not social engagement, and Facebook and Pinterest aren’t currently supported. Connect your social handles in GSC → What we’re reading Catch up on news from around the industry • LinkedIn’s new anti-slop button is coming to every platform (Fast Company) • Cloudflare adds AEO visibility dashboard to its AEO suite, showing brands whether AI assistants are recommending them (Yahoo! Finance) • Keyword research meets prompt research: A smarter way to prioritize topics (Search Engine Land) • OpenAI brings product carousels to ChatGPT ads (Digiday) Question of the week What’s your go-to tactic for improving your content’s search visibility? 🧠 Add more firsthand experience Share original insights, examples, or results that my audience can’t find anywhere else. 🛠️ Make answers faster to find Help readers quickly find the information they came for. 🔗 Build a stronger internal linking system Guide readers to related content that keeps them exploring. 📊 Analyze my query and click data Use real audience behavior to decide what to improve first. Thanks for reading! Was this email helpful? You’re receiving this email because you help manage a site that works with Raptive. To ensure our emails reach your inbox, add hello@email.raptive.com to your email contacts. Want to stop receiving Raptive News emails? 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