Plus, what to create, what to refresh, and when to get started  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News AUGUST 26, 2026 By Emily Rose VP, Content Marketing Hi Raptive, Summer days are starting to slip away, but if you create any seasonal content for your site, chances are your brain is already somewhere around October… or maybe even December! 😅 If not, you don’t have to have your entire Q4 mapped out today. But it’s a good time to start looking ahead at the content you want to create, the seasonal posts already in your library, and the opportunities that could make your biggest months even bigger. This week, we’ll help you: • Share your holiday content plans with our direct sales team • Get your best seasonal content ready for the spotlight • Catch up on the latest industry news What’s new What are you creating for the holidays? If you’re already planning new gift guides, holiday recipe series, hosting content, or other seasonal ideas for Q4, we’d love to hear about them! Our direct sales team is already talking with advertisers about holiday campaigns, and brands are especially interested in holiday moments that extend across multiple pieces of content or channels. Take our quick survey to tell us what you’re already planning. Your response will help us identify opportunities where your holiday content could be a natural fit for an advertiser partnership. There’s no need to create something new, and submitting an idea doesn’t guarantee a partnership—we simply want to make sure we know about the great work you already have in the works for the months ahead. Share your holiday content plans → Top resource Turn past winners into future traffic Your best-performing content (seasonal in nature or otherwise!) shouldn’t have to start from scratch. Our newly updated content refresh guide shows you how to identify the right opportunities and make meaningful improvements that strengthen quality, relevance, and usefulness—without rewriting everything. Refresh your content → Quick tip Give your seasonal updates time to work “If you have fall or holiday content that performed well last year, but may have slipped in position since then, now’s the time to start looking at it again. Plan to make the most meaningful updates about 30–45 days before you expect seasonal interest to peak. You don’t need a full rewrite—focus on the changes that genuinely make the page more useful, like clearer instructions, stronger tips, updated images, or answers to questions readers are already asking.” Dave Colantuono Sr. Manager, SEO Solutions What we’re reading Catch up on news from around the industry Personalize the content you see on Search, Discover, and News (Google Blog) A note from the SEO team We recommend embedding the new interactive “Preferred Sources” button on your web pages so readers can add your brand as a preferred source without leaving your site. We’ll share more recommendations on Preferred Sources and Search Profiles in next week’s newsletter. • How much of the internet is written with AI? (Pew Research Center) • As AI automates everything, The Atlantic is building games by hand (Digiday) • YouTube changes how it counts views, handing marketers two numbers instead of one (Forbes) Question of the week Have you started planning holiday content? 🎄 Way ahead of you ‘Tis the season for holiday planning 🍂 Fall first Let me get through pumpkin season 📝 It’s on the list I have ideas, but need to prioritize them 😎 Holiday what? Still on summer vacation over here! Thanks for reading! Was this email helpful? You’re receiving this email because you help manage a site that works with Raptive. To ensure our emails reach your inbox, add hello@email.raptive.com to your email contacts. Want to stop receiving Raptive News emails? You can update your preferences anytime. 1411 Broadway, 32nd Floor New York, NY, 10018, US © 2026 Raptive. All rights reserved. Unsubscribe | View online