Plus, Editors' picks for Easter, how much new content to create, and more  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Hi Raptive, Just like the spring season, we’ve got a little bit of everything in this week’s newsletter. Yes, there’s some gloomy news of ongoing economic uncertainty, but brighter spots too—with fresh Editors’ picks for Easter, our latest data on new content production, and an invite to our upcoming webinar on SEO keywords. Take what you need, skip what you don’t. We’re here to help you keep growing, no matter the forecast. What’s new The shaky economy and what it could mean for ad spend Q2 is here—and while RPMs have stayed strong so far, economic signals are, well, shaky at best. Our team spends a lot of time trying to make sense of what’s happening with rising costs, new tariffs, federal budget cuts, and stock market swings so you don’t have to stress about them 24/7. We’re tracking the trends, asking smart questions, and preparing for how advertiser spending will likely shift. One thing is clear: we’re in a climate of extreme uncertainty. We’ve weathered uncertainty before—and we’ve come out even stronger together. In our latest Blog post, let’s talk about what’s going on, what could be coming, and what you can do right now to stay ahead. Read our economic outlook for Q2 → Editors’ picks: Easter edition 🐣 On a lighter note, the Easter season is here, and our content team rounded up some eggcellent seasonal posts from our community. Get some new ideas for spring party planning, kid-friendly games and crafts, and much more—hop to it! Easter party planning made easy 50+ Fresh & Springy Recipes for the Easter Table (Feasting at Home) 50+ Amazing Easter Egg Hunt Ideas for Kids (Happy Toddler Playtime) How to Make Easter Crockpot Candy (Kitchen Fun With My 3 Sons) DIY Easter fun for all ages DIY Honeycomb Easter Eggs (The House That Lars Built) 37 Cute Easter Nails Designs and Nail Art Ideas (Green Wedding Shoes) Easter Bingo for Kids (The Best Ideas for Kids) Top resource How much new content should you publish? Here’s what our data says A recent analysis of the Raptive network found that sites that consistently publish new content typically see 40–100% more pageviews than those that are less active. Creating new content for your site is essential for increasing your reach and revenue, satisfying your readers’ needs, and growing your brand—even for well-established sites. This guide to content production in the Resource Center breaks down exactly how much new content can move the needle, using data and insights based on thousands of other creator sites. Learn how much new content to create, where to quickly find high-value topics, and how to balance publishing with everything else on your to-do list. Build a smarter content strategy → Quick tip How to make more money using Auto-Optimize “If you’ve been searching for the ‘easy’ button for higher earnings, turning on Auto-Optimize is it! When you opt in, our team regularly reviews and adjusts your ad layout using our latest strategies—so you’re always set up to earn as much as possible.” Nicole Ziolkowski Director, Ad Strategy & Revenue Analysis Don’t miss Get to know Your Keywords and Keywords Details with our SEO experts Join us on Thursday, April 17 at 1 pm EST for a live webinar with Nicole Povey, Senior Product Manager of SEO Products, and Philip Elias, VP of Network SEO. They’ll show you how the new Your Keywords and Keyword Details features in your dashboard make it easier to find and analyze keywords—so you can make smarter, data-driven content decisions with confidence. Reserve your spot today → What we’re reading The latest articles our team is sharing over Slack Google AI Search Shift Leaves Website Makers Feeling ‘Betrayed’ (Bloomberg) Trump’s Tariffs Are Bad News For Anyone Who Relies On Ad Revenue (AdExchanger) News Media Publishers Run Coordinated Ad Campaign Urging Washington to Protect Content From Big Tech and AI (News/Media Alliance) Google’s AI Mode can now see and search with images (The Verge) Tasty built its brand with video content. Now it’s found 1 million fans on WhatsApp (Marketing Brew) Was this email helpful? This email was sent to email.clausen@gmail.com. You've received this email because you work with Raptive, and we're excited to help you continue to grow. To ensure our emails arrive in your inbox, please add hello@email.raptive.com to your contacts or safe sender list. If you wish to no longer receive these emails, you can update your preferences. 1411 Broadway, 27th Floor New York, NY, 10018, US © 2025 Raptive. 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