Plus, explore About vs. author pages and protect your content from AI bots  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Hi Raptive, Some headlines this week suggested that Google’s John Mueller said E–E–A–T is becoming less important. But a closer look at his full comments tells a different story. He confirms that E–E–A–T (Experience, Expertise, Authoritativeness, and Trustworthiness) is still a key part of how Google evaluates content quality. You can’t optimize for E–E–A–T with a few quick fixes or “sprinkle some experience on your pages.” E–E–A–T is a framework quality raters use to assess if content is helpful and trustworthy—especially for topics that impact someone’s health, finances, or well-being. What does this mean for creators? You may not need to change much if you already show your experience and expertise on your site—this is how you earn greater brand trust. But if those trust signals are missing, now’s the time to focus on them to help readers—and Google—understand who you are and why your content is trustworthy. Add clear, visible bylines to every post Build strong author pages that show your background and relevant experience Update your About page to explain your site’s purpose and who’s behind it These aren’t just SEO best practices. They help you connect with your audience and earn their trust. Read more below on how your About and author pages come together to build brand and creator credibility. What’s new Join the webinar to get the most out of your keywords Have you explored the new Your Keywords and Keyword Details features in your dashboard yet? If not—or if you want to learn how to get even more out of them—join us for a webinar on Thursday, April 17 at 1 pm EST. Nicole Povey, Senior Product Manager of SEO products, and Philip Elias, VP of Network SEO, will show you how these new features simplify keyword analysis, highlight new opportunities, and help you make more confident, data-driven content decisions. Save your spot to get the most out of your keywords and grow your search traffic today! Sign up now → Top resource About page vs. author page: why both matter for brand and creator credibility Your About page tells your story—but it’s only half the picture. To build real credibility with readers and search engines, your site needs an About page and an author page for each contributor. Each plays a unique role in showing your expertise and helping your content stand out. This guide explains why both pages matter, what to include, and how they work together to build trust and strengthen your brand. Read the full guide to learn more → Quick tip Take control and protect your content from AI bots “Block AI bots that are scraping your content, especially those that aren’t operated by Google. We provide an easy way to do so. And be vocal about how you disapprove of your content being utilized to train AI systems without consent or compensation.” Trey Griffin Senior Manager, AI Industry Analysis Creator spotlight Maggie Zhu joins America’s Test Kitchen as editor in residence Raptive creator Maggie Zhu of Omnivore’s Cookbook has been selected as one of the editors in residence at America’s Test Kitchen (ATK). She joins four other standout voices in food for the program’s first-ever cohort. Over the next two years, Maggie will work alongside the ATK team to develop original, rigorously tested recipes and contribute to videos, podcasts, and TV episodes. Congratulations to Maggie! We’re excited to see her bring fresh ideas and her signature style to the kitchen. Learn more about Maggie and her latest ATK recipes → What we’re reading The latest articles our team is sharing over Slack Trump says TikTok sale deal to come before Saturday deadline (Reuters) Facebook ramps up TikTok battle by letting creators monetize their stories (Fortune) Measuring Google’s AI Overviews’ impact: Why keyword data is more telling than CTRs for publishers (Digiday) Was this email helpful? This email was sent to email.clausen@gmail.com. You've received this email because you work with Raptive, and we're excited to help you continue to grow. 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