Plus, your top Pinterest questions answered, and a sweet creator win  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Hi Raptive, Have you heard of the “April Theory” TikTok trend? It’s the idea that something shifts this time of year. Energy returns, creativity flows, and new possibilities start to open up. It’s a fresh start—a chance to reconnect with your purpose, revisit your goals, and create with clarity and confidence. Count us in! This week’s updates can help you build on that momentum, with a must-see video update, a can’t-miss SEO keywords webinar, and answers to your top Pinterest questions. Have thoughts, feedback, or ideas for what you’d like to see more of in the newsletter? Just fill out the form—we’d love to hear from you! This week’s newsletter is written by: Cristy Posten Creator Content Editor What’s new Your related videos, now front and center You’ve asked for an easier way to feature your related video first in playlists, and now it’s here. When you have a stationary-related video on your page, we’ll automatically place it first in that page’s playlist. You don’t have to manually embed it twice anymore. This means it just got a lot easier to get the SEO and reader engagement perks of related videos, plus the monetization boost from the playlist. No extra steps needed. As a reminder, running both the Related Player and the Playlist Player on the same page can boost your overall RPM by 2x and video RPM by 4x for that page! Find more information on our video players and our recommended setup in the Help Center. Get the most out of your video setup today → How we’re supporting responsible AI with the News/Media Alliance Raptive is part of a new ad campaign from the News/Media Alliance (we’re a member!) that encourages AI companies to respect the work of journalists, creators, and publishers. The message is simple: AI tools should be built responsibly, with transparency and fair compensation for the people who create the content they rely on. We’re helping share this message by running the campaign through our ad inventory—putting real support behind a message that matters to our community. Check out the Support Responsible AI campaign and see how you can get involved. Top resource Your top Pinterest questions answered If you’re creating content on Pinterest, chances are you’ve got questions. How do I find Pinterest keywords? Should I claim my Instagram account? How far ahead should I start pinning for major and minor holidays? What is Pinterest’s approach to AI-generated content? Our new Pinterest FAQ guide brings together answers to these common questions (and many more!) all in one place. Hear directly from Raptive’s social media team and our Pinterest partners so you can learn more about how the platform works, what drives performance, and how to get the most out of your time there. Optimize your Pinterest to drive more traffic → Quick tip Start with a plan to streamline your hiring “Before you even post your job description, invest time detailing your ideal hiring timeline and interview process. Planning upfront can save you time and effort and help you identify the right people more efficiently.” Tyler Brann Director, Recruiting Solutions Don’t miss Last call to sign up for tomorrow’s SEO keywords webinar We’re making it easier than ever to grow your traffic without juggling a bunch of SEO tools. Join us tomorrow, April 17, at 1 pm EST for a live, interactive webinar with our SEO experts—Nicole Povey, Senior Product Manager, Audience Growth, and Philip Elias, VP of Network SEO. They’ll walk you through Your Keywords and Keyword Details, two new dashboard features that give you clear, actionable insights to grow your traffic. Save your spot now → Creator spotlight Beth Baumgartner of The First Year launches a cookbook full of sweet favorites This week, we’re sharing some sweet news—Beth Baumgartner of The First Year is launching a dessert cookbook! Sweet features 63 trusted, family-favorite recipes, from rich cakes and cheesecakes to nostalgic cookies and classic pies. It’s perfect for any occasion, big or small. The book is available for preorder now—don’t miss your chance to grab a copy. We love celebrating creator wins because they show the incredible influence of our community. Creators like Beth inspire millions—not just with new recipes, but with the creativity, care, and connection they bring to everything they share. Have a win you want to share with the team? Hit reply and let us know—we’d love to celebrate with you! What we’re reading The latest articles our team is sharing over Slack Google’s Vulnerability In Search Is Growing (Adweek) Why Publishers Are Pivoting to Community As a New Source of Growth (Digiday) Google Discover Coming To Desktop After Years of Testing (Search Engine Roundtable) Instagram Is Beefing Up Its Search to Compete With TikTok (TechCrunch) Publishers Watch Warily As Tariffs Loom Over Ad Budgets and Print Costs (Digiday) Was this email helpful? This email was sent to email.clausen@gmail.com. You've received this email because you work with Raptive, and we're excited to help you continue to grow. To ensure our emails arrive in your inbox, please add hello@email.raptive.com to your contacts or safe sender list. If you wish to no longer receive these emails, you can update your preferences. 1411 Broadway, 27th Floor New York, NY, 10018, US © 2025 Raptive. All rights reserved. Unsubscribe | View online