Plus, what thousands of sites are doing to protect their content  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News OCTOBER 1, 2025 By Cristy Posten Content Editor Hi Raptive, Q4 is here—the season where the right moves can spark big traffic and revenue gains. This week, we’re sharing tools, insights, and inspiration to help you capture what matters most: reaching audiences where they’re looking, protecting the content you’ve built, and sharpening your strategy for the future. Here’s what’s inside: • How to turn seasonal food trends into Q4 traffic wins • Our latest resources on content quality and more • Expert advice on where to focus in the age of AI search • How Raptive creators are pushing back against AI scraping What’s new The food trends driving Q4 traffic across platforms See what your audience is craving this Q4—and turn these seasonal food trends into real traffic. This new guide breaks down the top trends and gives you clear steps to create content that performs across your site, YouTube, email, and social. Plan now for peak traffic → Top resources Catch up on the latest Resource Center content These articles cut through the noise so you can focus on what actually drives results. • How using one date improves SEO and clickthrough rates • The AI prompt framework that helps you write on-brand emails in half the time • Why it’s worth crafting unique H1, SEO, social, and recipe card titles • Your content quality checklist for pages that rank, resonate, and build trust Quick tip The core strategies that will help you win in AI search “Do we believe there will be new approaches and tactics that help you rank across AI search platforms? Yes. Do we think you should change your strategy today? No. Read my team’s expert take on SEO, GEO, and the future of search.” Tom Critchlow EVP, Audience Growth In the news Raptive creators push back on AI scraping Sarah Leung of The Woks of Life and Gina Homolka of Skinnytaste told Digiday (gated) how they’re using Terms of Content Use to take back control and keep AI bots out of their sites. Thousands of Raptive sites also adopted this new initiative to block AI bots from scraping content without permission. The message is simple: creator work isn’t up for grabs. This builds on our momentum in backing the Really Simple Licensing (RSL) Standard and partnering with companies like Cloudflare to block AI crawlers and ProRata to explore fair AI content-use models. Take control with Terms of Content Use → In case you missed it PODCAST RECAP Ctrl Alt Ask Episode 1: Should I break up with Google? In our first episode of Ctrl Alt Ask, we tackled a question many creators are asking: Is it time to break up with Google? With the rollout of AI Overviews and AI Mode, traffic strategies are shifting fast. For longtime creators like Joanne and Adam of Inspired Taste, it’s starting to feel less like a partnership. Host Stephanie Woodin sat down with Raptive’s Chief Strategy Officer, Paul Bannister, to break down what’s changing, why it matters, and what creators can do to stay ahead. We’re keeping the conversation going with more of the big questions creators are asking. Have something you want us to dig into? Send it to ctrlaltask@raptive.com. New episode drops next Wednesday! Subscribe Webinar replay: Earn more with the right video player setup The replay of our recent video player webinar is now in the Resource Center. In this session, we break down how our three video players work together—and show you simple ways to boost revenue and keep readers engaged. Watch the replay and start applying the tips today → What we’re reading The latest articles our team is sharing over Slack • Google Discover adds social posts and creator follows (PPC Land) • Microsoft looks to build AI marketplace for publishers (Axios) • ProRataAI raises $40 million Series B round for publisher-focused technology (LA Times) Question of the week Are you diversifying titles for your content? Writing unique titles for the H1, SEO, social, and recipe card fields can help drive more clicks and reach a wider audience of readers. ✅ On point Always ❌ Copy-paste mode Same title everywhere 🤔 Could be better Sometimes 🚀 Leveling up Ready to start Was this email helpful? You’re receiving this email because you help manage a site that works with Raptive. To ensure our emails reach your inbox, add hello@email.raptive.com to your email contacts. Want to stop receiving Raptive News emails? 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