Plus, a new Grocers List webinar, intro to YouTube Shopping, and more  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News OCTOBER 8, 2025 By Emily Rose VP, Content Marketing Hi Raptive, It’s 50 days until Thanksgiving! While seasonal trends are on the rise, advertisers across the industry are being more cautious this fall, with global uncertainty and fewer major events (there’s no election this year) affecting overall ad spend. The good news: Q4 ad demand typically picks up around Thanksgiving, and Raptive continues to outperform the broader market. As many of you approach your busiest time of the year, we’ll keep sharing exactly what you need to get inspired, sharpen your strategies, and close out the year stronger than ever. Here’s what’s inside: • An invite to our next referral-boosting webinar • Expert advice on traffic recovery in the latest Ctrl Alt Ask episode • An exclusive guide to YouTube Shopping Heads up! As part of an upcoming infrastructure upgrade, the dashboard will be unavailable for approximately two hours on Thursday, October 9, from 5–7 pm EST. What’s new Creators talk growth at our next Grocers List webinar Join us on Thursday, October 30 at 1 pm ET for a live conversation with Grocers List CEO Ben Jabbawy and Raptive creators who are driving more growth with the powerful auto-DM tool. Hear how they’re boosting social referrals and growing their email list, get data-backed insights and best practices, and bring your questions for an interactive Q&A. Sign up now to save your spot → Ctrl Alt Ask Episode 2: How do I get my traffic back? This week’s episode of Ctrl Alt Ask explores a common question we’ve heard a lot over the last few years. Addison LaBonte of Organically Addison joins our host Stephanie Woodin and Tom Critchlow, Raptive’s EVP of Audience Growth, to find out what really happened to her gluten-free recipe traffic—and what she can do to get it back. Listen and subscribe for Addison’s story and Tom’s simple SEO tactics you can apply today. Have a question you want answered on the podcast? Send it to ctrlaltask@raptive.com. Subscribe Top resource Turn videos views into sales with YouTube Shopping Shoppers are spending billions of hours on YouTube, and many creators are finding new ways to earn from that attention. Discover how YouTube Shopping can unlock new revenue streams, showcase products (including your own!), and boost engagement. Transform views into revenue → Quick tip The easiest way to measure the impact of your updates “Whether you’re refining a headline or adding internal links, you can see every published update you make with Post Details in your dashboard. See how you can put Post Details to work for you and connect your actions to results.” Ally Van Houten Sr. Director, Audience Product Marketing Don’t miss Stay in the loop on the latest updates Life of the party In our latest team feature, meet Christiane Carter, the force behind Raptive’s most engaging and energizing events—and get her insider tips on making any gathering more meaningful. Read her story → Stop AI looting Hear directly from our Chief Growth Officer, Marc McCollum, who recently wrote “The Industry Blueprint For ‘Do Not Scrape’” for Forbes Business Development Council. See the plan → And the Webby goes to… This year’s Webby Awards features expanded categories that recognize creators in even bigger ways. From cause-driven partnerships to creator-to-creator collaborations, enter for a chance to showcase your work on a global stage (though submissions do come with a fee). Explore the new categories → What we’re reading Catch up on news from around the industry • Kiss reality goodbye: AI-generated social media has arrived (NPR) • Google testing AI-generated descriptions for search snippets (Search Engine Land) • Yoast announces new AI visibility tool (Search Engine Journal) Question of the week Which traffic tactic from this week’s episode will you try first? 🧹 Clean sweep Prune off-topic/low-performers ✨ Authority aura Flex your bios, bylines, and credibility 🎯 Click magnet Craft enticing titles to boost Discover CTR 🖼 Fit check Optimize OG images for Discover feed Was this email helpful? You’re receiving this email because you help manage a site that works with Raptive. To ensure our emails reach your inbox, add hello@email.raptive.com to your email contacts. Want to stop receiving Raptive News emails? You can update your preferences anytime. 1411 Broadway, 27th Floor New York, NY, 10018, US © 2025 Raptive. All rights reserved. Unsubscribe | View online