Plus, listen and subscribe to Ctrl Alt Ask, our new podcast for creators  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News SEPTEMBER 24, 2025 By Emily Rose VP, Content Marketing Hi Raptive, Get direct, practical, and no-nonsense answers to your biggest questions—that’s what we’re here for. Our team follows the news, digs into the data, and talks with other experts so you can run your business with more clarity and confidence—and (hopefully!) those big questions start to feel a lot smaller. Our new podcast, Ctrl Alt Ask, is the creator advice show that tells it like it is. In each episode, host Stephanie Woodin, Raptive’s Sr. Director of Publicity, teams up with an expert guest to answer one of those big questions. The first episode is live today, with Adam and Joanne Gallagher of Inspired Taste asking: “Should I break up with Google?” Listen and subscribe to hear what Paul Bannister, Raptive’s Chief Strategy Officer, has to say about Google’s relationship with creators and how you can adapt and thrive in this new era of search. Got a question for the show? Send it to ctrlaltask@raptive.com! In today’s newsletter, you’ll find even more exclusive content from our team: • Our take on the future of search • A new content quality checklist • News on our latest ad tech solution • Final call to sign up for tomorrow’s video player webinar What’s new SEO vs. GEO: what’s real, what’s hype, and what actually matters next There’s a lot of noise in the SEO space as we live through the biggest transformation in search since the launch of Google. Our SEO team is immersed in this shift every day. You can trust our expertise and data to separate the spin and give you the truth about what’s really happening in traditional search and in the AI-powered future. This new Blog post from Tom Critchlow, EVP of Audience Growth, unpacks everything—from the “SEO is dead” headlines to GEO/AEO/AIO buzzwords to zero-click trends—to uncover new growth opportunities. Get our full take on the future of search → Our new ad tech solution protects your revenue and data Transaction IDs are the new hot topic in programmatic advertising, but they could affect your earnings. With transaction IDs, ads essentially get a unique “license plate” so buyers can spot the same opportunity across systems. It sounds helpful in theory, but it can lead to fewer bids, lower prices, and more data exposure for you. We’re proposing encrypted TIDs (eETIDs), a fix that will protect your data and keep the bidding competition fair and transparent, so your RPMs don’t dip. Learn more about this new industry-wide proposal for a solution where buyers and sellers win. Here’s how it works → Top resource Get your exclusive content quality checklist Our insights from the Google June 2025 core update and the new Blog post shared above tell us that the best way to grow your organic traffic is still by focusing on real quality, not tricks. In our latest guide on the Resource Center, the SEO team gives you a simple, repeatable content quality checklist to create pages that answer the query quickly, show your unique experience, and guide readers to take the next step. Get actionable tips on above-the-fold wins, structure and readability, internal linking, smart refreshes, and more—so you can keep quality high, win in search, and reach new readers. Improve your content quality starting now → Quick tip Are your video players earning at their full potential? “Join me tomorrow at 1 pm ET for the live webinar, ‘Playbook to profits: Earn more with the right video player setup’ to find out. We’ll cover how Raptive’s three video players work together and share clear tips to help boost earnings and reader engagement. Reserve your spot today—and bring your questions!” James Baldwin SVP, Creator Performance Don’t miss Share your feedback in our annual product survey When you take our annual product survey, you help us develop what comes next. Your feedback guides the product improvements and features that grow your audience, boost your revenue, and strengthen your business. We couldn’t do it without you! Share your ideas today → What we’re reading The latest articles our team is sharing over Slack Google warns DOJ remedies risk harming ad tech ecosystem (WebProNews) Google Discover adds follow feature and more social posts from creators and publishers (Search Engine Land) Raptive proposes encrypted transaction IDs to balance programmatic transparency (PPC Land) Journalists need their own benchmark tests for AI tools (Columbia Journalism Review) Google adds Gemini to Chrome for all users in push to bolster AI search (CNBC) Question of the week Which content quality upgrades do you need to prioritize first? 🏁 Fast takeaways Get the answers up top ✍ Show my work Firsthand tips and tests 🛡 Trust, on display Surface stronger E-E-A-T signals 🔗 Next-step nudges Use internal links to guide actions Was this email helpful? You’re receiving this email because you help manage a site that works with Raptive. To ensure our emails reach your inbox, add hello@email.raptive.com to your email contacts. 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