Plus, meet the new Remarkable Voices cohort  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News JUNE 4, 2025 By Cristy Posten Creator Content Editor Hi Raptive, Summer’s almost here, and it’s the perfect time to reach your audience in new ways. Habits are shifting: think summer trips, slow mornings, and poolside afternoons. Tune in now to test fresh ideas and drive even more engagement this season. Refresh and repurpose your best summer content Pull your top summer posts. Update visuals, check links, and add fresh tips. Use Topic to fill content gaps and focus on what your audience is searching for now—summer travel, outdoor entertaining, kids’ activities, and seasonal recipes. Link to related content to keep visitors engaged. Then, reshare across your site, socials, and newsletter. Experiment and test new formats Try adding quick tips, updated visuals, or Q&A blocks to your website content to boost engagement. Then repurpose those pieces for social posts or newsletters to reach your audience in more ways. Start planning now for fall Look ahead to key fall moments—back-to-school, Halloween, holiday prep—and map out content now. Draft outlines, source images, and schedule posts where you can. Planning ahead this summer frees up time later and helps you capture early fall search trends. See how to turn dashboard insights into more traffic, boost ad revenue with one quick tip, meet the new Remarkable Voices class, and grab more ideas to fuel your week. What’s new Introducing the spring 2025 class of Remarkable Voices Art by Nichole Washington Meet the spring 2025 class of Remarkable Voices, a program that helps BIPOC creators expand their digital brands through mentorship and long-term support. This season’s all-women cohort is building purpose-driven brands rooted in creativity, storytelling, and community. See who’s in the new class and how the program continues to make an impact. Get to know the new Remarkable Voices cohort → Top resource Turn insights into action with the Performance by Page report The Performance by Page report in your dashboard makes it easy to spot top earners, quick wins, and traffic opportunities, so you can spend less time guessing and more time growing. Check out these updated tips from our dashboard webinar recap to turn insights into action and drive more traffic and revenue. Learn how to make your insights work for you → Quick tip Allow ‘good bots’ to drive more revenue “Keep your ad revenue strong by making sure your site allows ‘good bots.’ These bots help advertisers safely analyze your content and match the right ads to your site, leading to better ad performance and higher earnings. See which bots to allow and how to update your settings in this guide.” James Baldwin SVP, Creator Performance In the news Raptive is leading the conversation and making headlines Tom Critchlow, EVP, Audience Growth, is featured in Digiday, discussing how AI Mode poses new risks for creators, with tests showing it can surface breaking news within minutes and generate full recipes without linking back to the original sites. Tom was also featured in Search Engine Land as one of the first to flag how Google’s AI Mode was hiding referrer data, making it impossible for creators and publishers to track traffic. Marc McCollum, Chief Growth Officer, shares with Digiday how AI Overviews are undercutting smaller publishers by summarizing content like recipes directly in search results. What we’re reading The latest articles our team is sharing over Slack Google AI Overviews tests query expansion tabs (Search Engine Roundtable) AI overviews: How are publishers adapting to the rise of clickless search? (The Current) The AI search wave is real. Can media survive it? (Fast Company) Almost half of Google searches are branded. Here’s why that matters (Ahrefs Blog) Question of the week How do you use AI to automate your business? We’d love to hear how you’re using AI tools. Tell us which AI tools you use and how they’re helping to automate your business and save time. Fill out this form with your answers—we may feature your tip in an upcoming newsletter! Was this email helpful? This email was sent to email.clausen@gmail.com. You've received this email because you work with Raptive, and we're excited to help you continue to grow. To ensure our emails arrive in your inbox, please add hello@email.raptive.com to your contacts or safe sender list. If you wish to no longer receive these emails, you can update your preferences. 1411 Broadway, 27th Floor New York, NY, 10018, US © 2025 Raptive. All rights reserved. Unsubscribe | View online