Plus, hot summer trends, smart dashboard tips, and more  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News MAY 28, 2025 By Cristy Posten Creator Content Editor Hi Raptive, Last week, we shared some highlights from Google I/O, including the launch of AI Mode, Google’s most advanced search experience yet. We know many of you are already feeling the impact of Google Search’s many changes. Traffic patterns are shifting, and the rollout of AI features is bringing more questions than answers. But here’s what hasn’t changed: real people still value high-quality, credible content from real humans. That’s where creators have always had the upper edge—and why your voice still matters. Focus on what you can do right now by creating content that AI can’t replace, sharing your experience and expertise in a way that stands out, and strengthening the connection with your audience, no matter what comes next. Lean into your lived experience: Share the details only you can—what worked, what didn’t, and what you learned. That kind of insight is what makes readers trust and return to your content. Answer real questions: Think about how someone might naturally ask a question in your niche and build content around those phrases. The more direct and helpful you are, the more likely you are to show up—and earn a click. Add value beyond the summary: If AI can summarize it, make sure you’ve added something it can’t: original data, strong opinions, personal stories, or step-by-step visuals. Double down on connection: Remind readers they’re hearing from you. Use your newsletter, comments, and social platforms to invite conversations and build loyalty beyond Google. What’s new Editors’ picks: bright ideas for your summer Start the summer off right with content from Raptive creators—seasonal recipes, travel ideas, and easygoing style inspiration for warm, sunny days. Flavorful bites • Mexican street corn salad (Love and Lemons) • Homemade lemonade recipe (Sugar Spun Run) • Slow cooker beef brisket with BBQ sauce (RecipeTin Eats) Must-see beach escapes • Secret U. S. beach towns that rival the Caribbean (Islands) • 24 best beach towns in the U. S. (Traveller’s Elixir) • Top 30 beaches in Florida (American Oceans) Hot summer styles • Summer capsule wardrobe (Camille Styles) • How to style cropped pants and capris for summer (50 Is Not Old) • Flattering summer dresses for women over 60 (A Well Styled Life) Screen-free summer • Crochet beach chair caddy (A Crocheted Simplicity) • How to tie-dye (A Beautiful Mess) • The 2025 minimalist summer reading guide (Modern Mrs Darcy) Top resource Catch up on the latest Resource Center content Set aside a few minutes each day to catch up on the latest Pinterest news, expert SEO strategies, and more in the Resource Center. A smarter SEO framework for updating recipes the right way Pinterest changed its ‘Visit site’ button–here’s what you need to know How to improve content quality, according to Google’s latest Search Quality Rater Guidelines How to manage modified and publish dates for greater SEO impact Quick tip Use your dashboard data to take smart actions We include tools in your dashboard to help you connect the dots between your data and smart actions you can take. The quick filters on Performance by Page can instantly generate a list of high-ROI posts: Top earners: Share your best-performing posts on social and in your newsletters regularly. Revenue opportunities: These posts get good traffic but earn a lower RPM. Troubleshoot them to increase earnings. Traffic opportunities: Promote these high-earning posts with lower traffic, or use the Content Optimization tab in your dashboard to create a brief and improve their search performance. Megan Tenney Product Manager, Raptive Dashboard In the news Raptive is leading the conversation and making headlines Tom Critchlow, EVP of Audience Growth, is featured in Digiday’s media briefing (gated content), sharing his take on the shift to AI Mode and the impact on creators and publishers. James Baldwin, SVP of Creator Performance, recently joined Eat Blog Talk to share strategies for boosting your ad revenue, improving site performance, and navigating key challenges in the food space. Paul Bannister, Chief Strategy Officer, is featured in Breitbart, weighing in on Google’s recently surfaced internal document. What we’re reading The latest articles our team is sharing over Slack Google AI Mode traffic is untrackable (Search Engine Land) How creators are building 7-figure products, without millions of views (Forbes) Prog IO: Tariffs continue to impact advertisers across all industries (AdExchanger) Why Kick is investing in an overlooked segment of the creator economy (Net Influencer) Was this email helpful? This email was sent to email.clausen@gmail.com. You've received this email because you work with Raptive, and we're excited to help you continue to grow. To ensure our emails arrive in your inbox, please add hello@email.raptive.com to your contacts or safe sender list. If you wish to no longer receive these emails, you can update your preferences. 1411 Broadway, 27th Floor New York, NY, 10018, US © 2025 Raptive. All rights reserved. Unsubscribe | View online