Plus, how a single date improves click-through rates  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News JUNE 11, 2025 By Cristy Posten Creator Content Editor Hi Raptive, Lately, I’ve been thinking a lot about how to make the most of the time and energy I put into creating content for my own site. I know many of you are doing the same, while also navigating infinite change in our industry. Something I’ve been experimenting with lately is asking my audience what they’d actually want to see or buy from me. Their answers sparked ideas I hadn’t considered, so I thought maybe it might do the same for you. Here are a few simple ways to listen to your audience and figure out what people really want. It doesn’t necessarily require any big fancy tools, either! • Ask your audience directly. Run a quick poll or send a short survey to your email list or social channels. Ask what kinds of products they’d actually buy, or share a list of ideas and let them vote. • Dig into top-performing content. Identify your highest-traffic posts, most-watched videos, or most-saved Pins. These are natural launchpads for product ideas your audience is already interested in. • Listen and leverage questions. Keep a running list of recurring questions from comments, DMs, or emails. If people keep asking about something, that’s a signal they’d pay for a solution. • Test interest with a freebie. Create a simple lead magnet (like a checklist, workbook, or email challenge) that’s connected to your product idea. • Ask for direct feedback. Share your idea with your audience before building it. A waitlist or even a discounted pre-sale can quickly validate demand. • Study your niche. Look at what’s selling in your space and find gaps where your unique expertise could stand out. If you try any of these tips, whether they work or not, I’d love to hear about it! Just hit reply and tell me more. In this week’s newsletter, you’ll find: A new dashboard feature that gives you a complete look at how a post is performing over time A quick update that can help drive more clicks from search Expert tips on turning your About page into a stronger brand tool What’s new Measuring the impact of your SEO work just got a whole lot easier Introducing Post Details: bringing SEO clarity, all in one place. With this new feature, you can now see traffic performance, keyword rankings, and content updates you’ve made for each of your posts, all in one streamlined view, giving you a complete picture of how a post is performing over time. It’s the clearest, simplest way to connect your SEO actions with actual results, so you can optimize smarter, not harder. No more juggling spreadsheets or wondering if your efforts paid off. It’s all in one place: traffic graphs, keyword coverage, change history, and brief tracking. You’ll know which actions moved the needle and where to adjust if they didn’t. Explore your Post Details today → Top resource How using a single publish or modified date improves SEO and click-through rates Want your updated content to look fresh in search results? Many creators don’t realize that showing outdated publish dates can hurt click-through rates. Our latest guide explains why we recommend using one-date logic for better SEO results. You’ll learn how showing a single date can help drive more traffic—and how to set it up on your site. Drive more clicks with one simple update → Quick tip Your About page matters more than you think “Your About page is a brand tool that can help you introduce yourself authentically to new audiences and potential brand or press partners. Lead with a clear, engaging hook that says what you do and who it’s for, then back it up with proof like press and reader testimonials. Show you’re a real person with on-brand tone in your copy and up-to-date photos of you in your element. Finally, make it easy for readers (along with the media and potential partners) to get in touch with you.” Stephanie Woodin Sr. Director, Creator Publicity What we’re reading Creators Caucus launches in Congress with support from Patreon, YouTube (Tech Crunch) What every creator should know before launching a digital product (Forbes) LinkedIn’s new playbook taps creators as the future of B2B marketing (Search Engine Land) Answer engine optimization (AEO)—everything marketers need to know about AI search (AdAge) Question of the week What’s one tool or app you can’t live without for running your business? We’d love to know which tools help keep your business running smoothly. Share your favorites and tell us how they help you save time, stay organized, or grow your business. Fill out this form with your answers—we may feature your tip in an upcoming newsletter! Was this email helpful? This email was sent to email.clausen@gmail.com. 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