Plus, an email writing shortcut and common title mistakes to fix  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News SEPTEMBER 17, 2025 By Cristy Posten Content Editor Hi Raptive, The digital world is changing fast, and so is what it takes to grow. It’s not always easy, but you’re rising to the challenge with new ideas, smart strategies, and real momentum. Our Chief Business Officer, Tina Pautz, was featured in Digital Content Next, and her quote really stuck with me: “This isn’t a passing storm. It’s a structural reset of the media economy that threatens to push many publishers to the margins. Yet moments of disruption can be moments of reinvention. Publishers that once relied on stability must now build resilience.” It gets to the heart of what so many of us are feeling—and it’s why I’m constantly inspired by this resilient community of creators. While so much is changing, you’re building something real and lasting. You’re adapting, experimenting, and finding new ways to grow your brand and your business. And we’re right here in your corner, offering the tools, support, and partnerships to help you turn that momentum into long-term growth. Here’s what’s new this week: • What Google’s latest core update means for your SEO • A behind-the-scenes look at the teams driving your ad revenue • Why unique titles help your content perform better • A quick survey to shape our product roadmap What’s new What did Google’s June 2025 core update tell us about SEO? Google’s core updates roll out quickly, and with so much on your plate, it’s easy to move on before digging into what they really mean. But each update gives us signals about what Google—and your readers—value most in your content. Now that the June 2025 core update has settled, we’ve analyzed data across our network so you can see what’s working (and what’s not) in today’s SEO landscape—and prepare for more updates to come. In our latest Blog post, the SEO team shares deeper insights on: • Who’s gaining traffic (and why it’s not just the big sites) • How HCU-impacted sites fared this time around • The simple updates that separated top performers from the rest Get ahead for future updates → Meet the team powering your revenue behind the scenes You don’t see better earnings by chance. It’s the result of nonstop testing, innovative strategies, and a team that’s dedicated to making every impression count. Behind every RPM lift is a team focused on helping creators earn more. From custom layouts to smarter auction strategies, the ad performance and tech support teams are constantly optimizing for better results. Come get to know the team and learn how they treat monetization as both a science and a craft. Meet the people behind the performance → Top resource Why your content needs more than one title Copying and pasting the same headline for your H1, SEO, social, and recipe card titles might not seem like a big deal, but it could be costing you meaningful traffic. Each title plays a different role and speaks to a specific audience. When you customize your titles with greater intent, you boost visibility in search, increase engagement on social, and give readers more reasons to click. This new Resource Center guide shows you exactly where each title appears, how to optimize it, and how to track what’s working. Make the most of your content across all platforms → Quick tip Use this faster framework for writing on-brand emails “Use AI to write on-brand emails in half the time with our team’s S.C.A.L.E. framework. You define the situation, constraints, audience, levers, and expectations. Pair it with your brand’s voice and tone primer. And the result is faster drafts and stronger emails that always sound like you.” Trevor Dye Sr. Director, Email Solutions Don’t miss Take our product survey to guide our roadmap Every year, creators like you give feedback, share ideas, and help build our product roadmap. Your input plays a vital role in shaping the product improvements and solutions that help you grow your audience, increase revenue, and simplify the business side of being a creator. Please take a few minutes to complete this year’s product survey so we can continue building tools that support your business goals. Take the survey → Unlock video player success at our next webinar Earn more by turning your video into a real revenue driver. Creators who follow our recommended video setup earn up to 35% more than those who don’t monetize with video. The Raptive video player playbook shows you exactly how to unlock that potential with setup tips, placement strategies, and proven best practices. We’re taking it further in a live webinar with James Baldwin, SVP of Creator Performance, on Thursday, September 25, at 1 pm ET. He’ll cover: • The best video players to use, where to place them, and how they work together • Ideal settings to maximize earnings • Proven strategies to increase reader engagement We’ll end with a live Q&A so you can get your video questions answered directly. Don’t miss this chance to make sure your video players are working as hard as you are. Register now to save your spot → What we’re reading The latest articles our team is sharing over Slack Google modifies search results parameter, affecting SEO tools (Search Engine Journal) Reddit introduces Reddit Pro tools for publishers (Adweek) IAB Europe unveils framework for AI publisher compensation (PPC Land) AI search ads explained—what brands need to know about costs, formats, and risks (AdAge | Gated) Question of the week What’s something new you tried with email this year? For more inspiration, these 5 high-impact tactics can help you grow your list, boost engagement, and make every send count. 🚀 Growth mode Pop-ups and save tools that grow your list fast ♻️ Content remix Repurpose old posts into binge-worthy series 🔥 Click magnets Quizzes, polls, and roundups to boost engagement 📝 Story time Personal stories that build deeper connections Was this email helpful? You’re receiving this email because you help manage a site that works with Raptive. To ensure our emails reach your inbox, add hello@email.raptive.com to your email contacts. Want to stop receiving Raptive News emails? You can update your preferences anytime. 1411 Broadway, 27th Floor New York, NY, 10018, US © 2025 Raptive. All rights reserved. Unsubscribe | View online