Plus, a new video player webinar, prepping for Q4, and more  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News SEPTEMBER 10, 2025 By Emily Rose VP, Creator Marketing & Education Hi Raptive, At Raptive, our AI advocacy always starts with one goal: protecting your work. From launching the Keep it real campaign to creating stronger Terms of Content Use to blocking AI crawlers in partnership with Cloudflare, these early steps send a clear message—your content belongs to you. If someone, or some bot, wants to use it, they need your consent. Some of this work makes headlines. Some is quieter—a steady drumbeat shaping a future where AI systems credit and compensate you for your work. All are critical for real, lasting change. Today, we’re proud to share two updates in that fight: • A new partnership with ProRata, helping independent creators and publishers benefit from the growing LLM ecosystem • Our involvement with Real Simple Licensing (RSL), which sets new standards for licensing permissions and recurring income for creators Keep reading to learn how these updates are two more crucial drumbeats that help us build a better future where you always have control over your work. What’s new Building a fair model for AI content use with ProRata Our new partnership with ProRata, a company building monetization and attribution infrastructure for AI, aims to deliver fair solutions for credit and compensation across the industry. ProRata’s flagship product, Gist, highlights something other AI search platforms don’t. It shows exactly where answers come from, attributes content proportionally, and shares ad revenue with the creators behind it. We’re proud to explore a model together that proves it’s possible—and practical—for AI to respect creators’ rights and pay them for their work. This work will lay the foundation to benefit all creators and publishers and unlock a more sustainable future for all. Read more about our partnership with ProRata → How Really Simple Licensing (RSL) sets a new standard for creator protections We’re also proud to help shape Really Simple Licensing (RSL), a new open standard designed to define content rights and licensing terms for the internet. Developed by the team behind RSS, RSL helps publishers and creators authenticate AI crawlers, set clear licensing permissions, and create a pathway for recurring income—similar to how music royalties ensure artists get paid for every stream. Read more about our role in the RSL Internet Collective and how we will help shape priorities around negotiations, royalties, and regulations so creators’ voices are heard and continue to thrive. Learn more about our support for RSL → Top resource The simple date change that boosts SEO and clicks If your pages still show a publish date and an updated date, you could be making your content look older than it is in search results. That small detail can cost you clicks—and traffic. Enter: one-date logic! Our guide explains why showing only the most recent update date is a simple but powerful way to: Signal freshness to readers and search engines Improve click-through rates from search Keep your content performing at its best Get clear, quick steps to make the change—with or without developer support. Switch to one-date logic today → Quick tip Get your recipe roundup strategy ready for Q4 “Our analysis shows that a strong recipe roundup strategy helps readers engage with more of your content, improves SEO through internal links, and drives clicks from Google Discover. With the busiest season for food content coming up, our guide to better recipe roundups shares proven strategies and best practices to set your roundups up for more traffic in Q4.” Austin Mullins Director, Network SEO Don’t miss Save the date for a new webinar on optimizing your video players Creators who use our recommended video setup can earn up to 35% more than those who don’t monetize with video at all. Our new Raptive video player playbook helps you unlock this potential with expert recommendations for the right setup and other best practices that drive more revenue and engagement. Our next live webinar on optimizing your video players goes even deeper. Join James Baldwin, SVP of Creator Performance, on Thursday, September 25, at 1 pm ET to ensure your video players are optimized the right way. He’ll walk through: Which video players to use, where to place them, and how they work together The best settings for the highest earnings Tips to maximize reader engagement We’ll wrap up with a live Q&A, so bring your questions and let’s set your video strategy up for greater success. Register early to save your spot → Meet the team: Daniel Yepez, the tech pro behind your fast sites and strong ads “No, it’s Daniel. I’m a real breathing person!” That’s how Daniel Yepez, Raptive’s L2 Tech Support Specialist, reassures creators who mistake him for a bot while he’s helping them troubleshoot issues. Daniel loves connecting with creators, finding solutions, and keeping sites compliant with changing laws. He and his team also work behind the scenes to ensure your site—and your ads—perform at their best. In our latest team spotlight, Daniel shares how he found his way into tech, why compliance matters so much, and what drives his passion for creating a better site experience. Meet the people behind your ads → What we’re reading The latest articles our team is sharing over Slack A huge Google change coming ‘soon’ should terrify news publishers (Forbes | Gated) Is the future of publishing a bunch of AI answer engines? (Adweek) AI bots bombard publisher websites with ‘no meaningful value exchange’ (Press Gazette) The creator economy revolution: How smart bio link strategies are transforming digital entrepreneurship in 2025 (Programming Insider) You can now attach 10,000 character blogs to your Threads posts (The Verge) Question of the week Which fall food trend is your favorite? 🍲 Bowl goals All about comfort chili, chowder, and soup 🎃 Spice spice baby Pumpkin vibes everywhere 👻 Boo bites Spooky, party-ready sweets 🍽 Weeknight wizardry Set-it-and-forget-it magic Was this email helpful? You’re receiving this email because you help manage a site that works with Raptive. To ensure our emails reach your inbox, add hello@email.raptive.com to your email contacts. 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