Plus, your content quality checklist, industry news, and more  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News APRIL 29, 2026 By Emily Rose VP, Content Marketing Hi Raptive, We love getting a peek into how you’re thinking about your business—especially what you’re prioritizing to keep growing. In a recent Question of the Week, we asked: “What’s one area you’re working to improve this quarter?” Nearly half of you (49%) said you’re “dusting off your fave pen” and doubling down on content quality and consistency. Smart move. Great content is still the engine behind everything—fueling traffic, expanding your audience across channels, and building real authority. It’s also what attracts advertisers looking to partner with trusted sites that offer genuine value to readers. That’s Raptive in a nutshell, and why we’re always looking to bring even more quality creators into our community. If you know someone who’d be a great fit, don’t miss the referral bonus details below. Here’s what else you’ll find inside: • New Resource Center guides from our SEO team • Expert advice on the latest AI developments • A quick roundup of our recent Blog posts What’s new Earn a bonus for every qualified referral who joins Raptive Since the start of the year, more than 500 high-quality sites have joined Raptive. We’re building on that momentum by continuing our referral bonus program for bringing qualified creators into the community. Referral bonus details: • $250 for every referred site with 25K–99.9K pageviews • $1,000 for every referred site with 100K+ pageviews How it works: 1. Share your unique referral code (RAPTIVE-2883E611CB) with qualified creators who are ready to grow their business with Raptive 2. They’ll enter your code when they apply (and we’ll notify you when it’s accepted) 3. You’ll earn your bonus after they successfully install ads within 90 days of applying Use this link to make sharing easier. Your code will auto-fill on the application. Need to find your referral code later? It’s always in the Account Settings of the Raptive dashboard. If you have any questions, please review our FAQ page or reply directly to this email. Top resource Your checklist for higher-quality, higher-performing content There’s not necessarily a shortcut to creating quality content, but we did make a checklist to support you along the way. Great content isn’t about gaming any algorithms—it’s about delivering clear, helpful, experience-driven answers that readers (and search engines) trust. This checklist breaks down exactly how to create pages that rank, resonate, and keep people coming back. Download the checklist → Optimize recipe category pages to drive more traffic Category pages often get overlooked, but they can drive consistent search traffic when they match intent and make it easy for readers to find what they’re looking for. A few simple updates, like clearer titles, better structure, and a more scannable layout, can help you rank for high-volume searches and keep visitors exploring your content. Learn which changes matter most to attract new readers and keep them engaged. Clean up your category pages → Get answers to your most common SEO Workbook questions We recently launched the SEO Workbook and heard many thoughtful questions as you’re getting started. From setting up your data to identifying which pages to update first, get ahead of the most common questions as you incorporate the SEO Workbook into your day-to-day workflow. Explore the new FAQs → Quick tip Two big OpenAI updates to watch “The AI space is always evolving fast, but these two new updates are worth your attention. OpenAI’s GPT-5.5 is noticeably stronger than the past five models, and Images 2.0 is another big leap, making the creation of polished visuals faster and more practical than ever.” Trey Griffin Sr Manager, AI Industry Analysis In case you missed it Must-read insights from our most recent Blog posts Grab a coffee or snack and spend a few minutes digging into these recent posts from our team—they’re packed with timely insights and clear actions you can apply to your business right now. • How blocking AI bots paves the way for fair compensation: Take greater control of your content by blocking AI training bots and positioning your site for future models that help you get paid. • What we learned from Google’s first-ever Discover algorithm update: Here’s what our real network data says about how to improve visibility in Discover’s new, more selective ecosystem. • Key trends shaping programmatic advertising in 2026: Get a better understanding of what’s shifting 2026 ad spend and what we’re doing to stay ahead of market dynamics. What we’re reading Catch up on news from around the industry • OpenAI releases GPT-5.5, bringing company one step closer to an AI ‘super app’ (TechCrunch) • Google on publishing commodity content (Search Engine Roundtable) • New era as Apple names new boss to replace Tim Cook after 15 years (BBC) • Vibes over metrics: Why more creators are holding IRL events to own their audience (Digiday) Question of the week If your business had a spring vibe right now, what would it be? 🌱 Planting seeds Testing new ideas that will grow over time 🌼 In full bloom Building momentum and consistency ✂️ Pruning back Cutting what’s not working to focus on what is 🌦️ Unpredictable Experimenting to see what sticks Thanks for reading! Was this email helpful? You’re receiving this email because you help manage a site that works with Raptive. To ensure our emails reach your inbox, add hello@email.raptive.com to your email contacts. Want to stop receiving Raptive News emails? You can update your preferences anytime. 1411 Broadway, 27th Floor New York, NY, 10018, US © 2026 Raptive. All rights reserved. Unsubscribe | View online