Plus, a helpful view of RPM and a Pinterest reporting fix  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News MAY 6, 2026 By Courtney Kahn Content Marketing Hi Raptive, If you’ve been creating vertical video for social, you know it doesn’t always translate well to your site. That changes now. We’ve launched vertical video embeds, so your videos keep their intended format. It opens the door to a better on-site experience and stronger performance from the content you’re already creating. We’re also sharing a quick tip this week on how to get a clearer read on your RPM, plus a few important updates across reporting and privacy. Here’s what’s inside: • Get started with vertical video embeds • Discover a smarter way to read RPM • Get a fix to Pinterest traffic reporting • View a new privacy option for California visitors What’s new Embed vertical videos in a vertical Related Player on your site Your social videos now have a second life on your site. You can embed vertical videos in a vertical Related Player, so content created for Instagram or TikTok keeps its intended format and can be repurposed on your site without reformatting. WordPress users: Update your Raptive Ads plugin to version 3.12 to enable vertical embeds. Vertical embeds work automatically for all other platforms. To embed vertical videos: 1. Go to Videos → Library in your dashboard 2. Find the video and click the embed icon 3. Select “Copy vertical embed code” 4. Add the code to your site To update existing embeds: Replace the current embed with the vertical version OR Add orientation=“vertical” (including the leading space) to your existing embed code Learn more about embedding vertical videos → Pinterest Android traffic now appears under Pinterest Google fixed a reporting issue that affected how Pinterest Android app metrics appeared in Performance by Traffic Source. Revenue and traffic from the Pinterest Android app will now appear under Pinterest instead of Direct, giving you a clearer view of performance for both traffic sources. This update applies only to data going forward. Reviewing Oct 2023—May 2026 You may see a shift in metrics between Direct and Pinterest. This reflects the corrected attribution. Reviewing May 2026 Onward You may see revenue shift from Direct to Pinterest. Your total revenue is not affected. Learn more about this update → New optional privacy pop-up for California visitors Recently, we’ve seen an increase in legal claims and regulatory scrutiny of how privacy disclosures are presented on publisher sites in California—specifically, how visible and prominent they are to visitors. To help navigate this, we’re introducing a new optional privacy pop-up available in your dashboard tomorrow, May 7. This provides more prominent notice than a footer banner and may be a good fit if you’re looking for a more conservative approach. We’ll continue to monitor changes around the regulatory space and keep you informed. Learn more about the California privacy pop-up → Top resource Unlock more revenue with the right video setup A few smart decisions about your video players can lead to meaningful RPM gains and stronger engagement. This playbook walks through how to set everything up so your players work together effectively. Explore the video player playbook → Quick tip How to see your RPM on monetized traffic “Monetized RPM gives you a cleaner view of ad performance because it removes ad-blockers, bots, and quick backs. Since we added this metric to the dashboard over a year ago, we’ve helped creators better understand performance across real traffic to their site. You can view your monetized RPM in your Earnings Overview section or learn more about how it works.” James Baldwin SVP, Creator Performance In case you missed it How to access (and start using!) Raptive Duet today Raptive Duet is available to all food creators in our network—no additional signup required. With two unique beta tools inside, it helps you publish more without starting from scratch. • Roundup Builder quickly creates high-quality recipe roundup drafts • Pin Builder turns existing content into Pinterest-ready Pins in minutes Not sure where to find it? Check out the Resource Center guide and FAQs for login instructions. What we’re reading Catch up on news from around the industry • Why a 1967 privacy law is powering a new wave of ad tech lawsuits (AdExchanger) • The state of generative AI in the creator economy (Digiday | Gated) • 30 days of ten-minute exercises to get you from chatting to building with AI (Couch to 5K for AI) Question of the week What’s your biggest challenge with video right now? 🎯 Placement strategy Where videos actually perform best ⚙️ Technical setup Embeds, players, formatting 📉 Performance & RPM Making video actually drive revenue ⏱️ Time & resources Creating video is consistently tough Thanks for reading! Was this email helpful? 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