Plus, strategic SEO insights, Pinterest advice, and more  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News MAY 7, 2025 By Emily Rose VP, Creator Marketing & Education Hi Raptive, Ever have a week where everything just feels off? Overwhelmed by all things motherhood, taxed by the news cycle (no pun intended), and bummed about an injury right before my “comeback” half marathon, my mind was swirling. Then I caught the gross bug my 2-year-old was fighting all week. All small and mostly inconsequential on their own, but enough together to wear me down. I felt foggy, discouraged, and not quite like myself. I’m guessing you’ve had weeks like this too—when everything collides at once, your work feels heavy, or it takes you away from who you really are. After all, you’re also so much more than the amazing content you create day in and day out. I’ll share what works for me: focusing on the good—on small, grounding moments that bring me back. Like hearing my son, who just started talking, chant his own name on repeat. Or seeing my daughter, who’s usually shy at soccer, race around with a huge smile on her face. Or sneaking in solo time in the garden and literally touching grass, as the kids say. Or choosing date night with my husband over the usual side-by-side scrolling on the couch. I almost forgot, as the viral social trend goes, this is the whole point. What keeps you grounded? We’d love to hear. Just hit reply. What’s new Editors’ picks for the moms 💐 Mother’s Day is this weekend! If you’re looking for inspiration to celebrate the moms and mom-like figures in your life (or want to drop some hints to your own kids), our content team hand-picked these heartfelt posts from our community. From surprise breakfast ideas to homemade gifts, our creators have everything you need to make any mama feel loved and appreciated. Mother’s Day Flower Pot Craft (I Heart Crafty Things) Mother’s Day Gift Guide (Jenna Sue Design Co.) Amazing Mother’s Day Brunch Recipes (Ambitious Kitchen) Top resource Are you updating recipes the right way? If you’re a food creator, you’ve probably wondered what counts as a “meaningful update” when it comes to recipe content. Our latest guide in the Resource Center answers that and so much more. Prioritize your update decisions based on your own performance data and get recommended changes that will improve both SEO and user experience—all with the help of an easy-to-use framework developed by our SEO team. Not all updates to your recipe content are created equal so make sure you’re making the right updates, at the right time, and for the right situations. Learn a smarter way to update recipes → Top resource Do you know what your competition is doing? If you can’t answer that question, it’s time to spend some more time on competitive research. You can spot trends, uncover new ideas, and ultimately rank higher in search by learning from what’s already working for other top-ranking content. Our SEO team developed this new guide in the Resource Center, breaking down six key steps to researching and analyzing your competition so you can optimize your content for search and attract more engaged readers with helpful, people-first content. Get new inspiration for your SEO strategy → Quick tip What to do if Pinterest hid your ‘Visit site’ button “One of the most common Pinterest questions we get these days is about the ‘Visit site’ button—or lack thereof. If you’re one of the creators whose buttons were removed, there’s action you can take. First, make sure you’re following these six tips for ensuring your Pins are not flagged, and if you see any errors, file a support ticket with Pinterest right away.” Sharon Profis VP, Audience Innovation In case you missed it Complete the optional Google Certified Publisher Partner survey Last Monday, you may have received an email from Google (GCPP@qualtrics-survey.com) asking for your thoughts on Raptive. This is an important part of Raptive’s partnership with Google, so they can hear more about your experience working with us as your ad management partner. It’s completely optional, but we’d appreciate your feedback if you can take a few minutes to fill it out! What we’re reading The latest articles our team is sharing over Slack Advertisers Hold Steady Amid Tariff Uncertainty—For Now (Adweek) Unpacking the creator economy battleground (Vogue Business) LinkedIn emerges as a serious player in the creator economy (Digiday) Was this email helpful? This email was sent to email.clausen@gmail.com. You've received this email because you work with Raptive, and we're excited to help you continue to grow. To ensure our emails arrive in your inbox, please add hello@email.raptive.com to your contacts or safe sender list. If you wish to no longer receive these emails, you can update your preferences. 1411 Broadway, 27th Floor New York, NY, 10018, US © 2025 Raptive. All rights reserved. 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