Plus, get a smart SEO tip, creator highlights, and more!  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News APRIL 30, 2025 By Cristy Posten Creator Content Editor Hi Raptive, Can you believe it’s almost May? Spring feels like it’s flying by! With three boys in spring sports, our evenings are nonstop—cleats, water bottles, and figuring out which field we’re dashing to next. Throw in end-of-school events, everyday chaos, and the constant push to keep my own site updated, and it’s a full-on juggling act (fueled by caffeine, of course)! If you’re balancing content creation, family life, and everything in between, you’re in good company. We’ve got this! 🙌 This week’s newsletter covers how the DOJ’s ruling on Google could shake things up, with a new Blog post on what it means for creators and publishers. Plus, get caught up with a list of our top resources, a strategic SEO tip, a spotlight on inspiring creators, and the latest industry news to keep you in the know. What’s new What the DOJ’s ruling on Google means for creators and publishers A federal judge ruled that Google illegally monopolized the digital ad market, and it could be the start of real change for creators. Raptive’s Chief Strategy Officer, Paul Bannister, breaks down what the ruling means, why it matters, and what could come next. As a top leader in ad tech and the creator economy, Paul offers a clear, expert take you won’t want to miss. Catch his full breakdown on the Blog → Top resources Catch up on the latest Resource Center content The month is almost over, and now’s the perfect time to catch up on the latest content from the Resource Center. These guides are filled with updates, expert tips, and proven strategies you can put to work right now to grow your business. Your top Pinterest questions answered About page vs. author page: why both matter for brand and creator credibility The ultimate guide to content production for audience and traffic growth Quick tip Find untapped SEO opportunities in overlooked keywords “In Your Keywords, you can sort your keywords by lowest impressions to find hidden opportunities. If Google is already giving you a few impressions for a keyword you haven’t even targeted, it’s a sign you have some authority on that topic. Try creating a dedicated post on the topic to grow your content strategically.” Nicole Povey Senior Product Manager, Audience Growth Creator spotlight Here’s a quick roundup of wins shared by creators. We’re always proud to celebrate with you! Jenn Fishkind of Princess Pinky Girl was recently featured on Google for Publishers for growing her site from a viral Pinterest board into a thriving business. Sam Gozen of Financial Samurai has a new book, Millionaire Milestones: Simple Steps To Seven Figures, coming out on May 6. The book is packed with practical strategies to help readers build wealth and live life on their own terms. Rhian Williams of Rhian’s Recipes teamed up with South Korean film producer and author Jiyoon Lee to launch a podcast, She’s Just Not That Into You, celebrating female voices and stories that inspire. Samira Kazan of Alpha Foodie launched AlphaMailPro, a tool to help creators save time, simplify newsletter scheduling, organize their content calendars, and boost productivity. Do you have a win to celebrate? Reply and let us know! We’d love to highlight you in an upcoming newsletter. In the news Raptive is leading the conversation and making headlines Chief Strategy Officer, Paul Bannister, is featured in AdMonsters, explaining why investing time in the Privacy Sandbox was worthwhile for creators and publishers. Chief Innovation Officer, Marc McCollum, sat down with Michael Shields on the Next in Media podcast to talk about why the open web is under attack. What we’re reading The latest articles our team is sharing over Slack How marketers, creators vet influencer agencies as the creator economy continues to expand (Digiday) Is Facebook quietly becoming a new revenue stream for publishers again? (Digiday) How tariffs threaten the creator economy (Forbes) The worst Google search feature is coming to YouTube (Make Use Of) LTK wants to be creators’ post-social platform of choice (Marketing Brew) Was this email helpful? This email was sent to email.clausen@gmail.com. You've received this email because you work with Raptive, and we're excited to help you continue to grow. To ensure our emails arrive in your inbox, please add hello@email.raptive.com to your contacts or safe sender list. If you wish to no longer receive these emails, you can update your preferences. 1411 Broadway, 27th Floor New York, NY, 10018, US © 2025 Raptive. All rights reserved. Unsubscribe | View online