Plus, smarter date updates and one creator’s 8X email growth  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News MAY 14, 2025 By Cristy Posten Creator Content Editor Hi Raptive, Does anyone else feel more like themselves when the sun sticks around longer? Here in Pennsylvania, the days are finally warming up. The flowers are in bloom again, the evenings are lighter, and just like that, my mood (and motivation) get a boost. It’s amazing what a little sunshine can do. Lately, I’ve been finding joy in creating new ideas, planning content that feels fun and meaningful, and getting inspired just by being outside. A walk around the block turns into a voice note of content ideas. The season is shifting, and so is my creative energy. If spring has you feeling more inspired, too, lean in. Open the windows. Let the sun warm your face. Follow the energy. It’ll show you what’s worth creating. What’s got your creativity buzzing? I’d love to hear from you! Just hit reply. What’s new Keep ‘good bots’ unblocked to maximize ad revenue Some bots hurt your site. But others, like the ones advertisers use to scan and evaluate your content, can help improve your revenue. These “good bots” help match your content with the right ads so more brands can bid on your inventory. If your host or robots.txt file blocks them, advertisers may misread your content or skip your site altogether. That means fewer bids and lower earnings. In this quick Help Center guide, learn which good bots to allow so you can earn more. See which bots to allow and how to do it → Top resource How to manage modified and published dates for greater SEO impact Updating old posts can give your traffic a lift—if you’re managing your modified and published dates the right way. It’s a small detail that makes a big difference. This new guide in the Resource Center breaks down exactly how to handle dates based on the type of edits you’re making, and when to request reindexing in Google Search Console to get your updates noticed quicker. Learn how to manage dates for better SEO → Creator spotlight How Molly Thompson transformed her email list by listening to her audience Email used to be an afterthought for Molly Thompson of What Molly Made. Now it’s a game-changer, bringing in nearly 1 million pageviews each month. How’d she do it? By listening. Molly asked her audience what they needed, used AI to make sense of their answers, and built email content that solved real problems. The results speak for themselves: she grew her list from 16,000 to 130,000 subscribers in just one year. Whether you’re ready to hire help or flying solo, Molly’s playbook is packed with strategies you can start using now—from smart content planning to Instagram-ready freebies. Read the full story and get tips for your own list growth → Quick tip Boost earnings and engagement with this simple video setup “Consider running a Stationary Related Video Player and a Playlist Video Player on the same page. You’ll get SEO and engagement perks, plus a strong revenue boost. We automatically make your stationary related video the first in the playlist on that page, so readers can always see your most relevant content first. When readers click to play a stationary related video, this setup could help double overall RPM and quadruple video RPM for that page.” Scott Gold Director, Revenue Product Marketing What we’re reading The latest articles our team is sharing over Slack How top creators outsmart the algorithm (Forbes) AI’s threat to Google just got real (The Wall Street Journal) These results illustrate why Google Search is so awful (Make Use Of) This new mental health service targets burnt-out content creators (Fast Company) Was this email helpful? This email was sent to email.clausen@gmail.com. You've received this email because you work with Raptive, and we're excited to help you continue to grow. To ensure our emails arrive in your inbox, please add hello@email.raptive.com to your contacts or safe sender list. If you wish to no longer receive these emails, you can update your preferences. 1411 Broadway, 27th Floor New York, NY, 10018, US © 2025 Raptive. All rights reserved. Unsubscribe | View online