Plus, creator-led retreats are taking off—are you on board?  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News SEPTEMBER 3, 2025 By Emily Rose VP, Creator Marketing & Education Hi Raptive, Like it or not, AI is a part of our lives. Last week, we asked if you’d started using ChatGPT agents to support your workflows. Some of you answered more generally about ChatGPT (and not the new agentic system from OpenAI), but either way, your responses gave us a fascinating snapshot of where creators stand right now: • 34% aren’t using it • 32% haven’t explored yet • 20% are active users seeing big benefits • 13% are just starting to test No matter where you are, it’s OK! AI can speed up workflows and spark new ideas but will never replace the human voice, creativity, and perspective that make your content unique. That balance—between opportunity and protection—is top of mind for us as we highlight a new guide for AI email prompts, share a jet-setting creator spotlight from our community, and more in this week’s newsletter. What’s new Feel Good Foodie’s Yumna Jawad is a Woman’s World cover star You’ll see a familiar face on newsstands as Yumna Jawad of Feel Good Foodie is Woman’s World’s latest cover star! She dishes on her secrets to easy, stress-free meals, and shares her favorite money and time-saving tips. “Cooking shouldn’t be complicated,” says Yumna. “At the end of the day, I just want to make things that are easy and nourishing and something the family is actually going to eat.” Join us in celebrating Yumna and this incredible milestone—not just for her, but for our whole creator community. Every one of you is finding meaningful ways to share your passions and creativity with your audiences, and recognition like this reminds us how much impact creators can have. Check out Yumna’s cover story → Have a win of your own to share? Hit reply and let us know—we’d love to share it in a future newsletter. Top resource Write faster, on-brand emails with this simple AI tip AI tools like ChatGPT can help you draft emails quickly, but keeping your voice consistent starts with you. A little setup makes a big difference in how well AI supports your branded emails, so that every email you send always feels like you. This new guide from our email team walks you through creating a reusable primer and explains the S.C.A.L.E. framework so you can: Set up your brand voice in minutes Use prompt templates for newsletters, promos, welcome series, and more Refine drafts so they feel polished and personal With the right system, you stay in control of your brand voice and let AI do the heavy lifting. The result? More on-brand emails that drive more traffic to your site. Start building smarter email prompts → Quick tip Increase your visibility and earnings with the Playlist Player “If you only do one thing today to optimize your video players, make sure your Playlist Player is turned on. It’s the single biggest driver of video revenue and can lift RPM by 25–35% compared to no video player at all. We recommend placing it just below the fold in your posts, as that small tweak alone can make a big difference in how much you earn.” Lara Clark Creator Partnerships Manager In case you missed it See what’s working for SEO (and what’s not)—all in one place Want to know exactly which updates are helping your posts drive more search traffic? Connect your Google Search Console (GSC) to your Raptive dashboard, and you’ll unlock three game-changing tools: Post Details, Your Keywords, and Keyword Details. Post Details lets you peek at each post’s performance over time—traffic, rankings, and where your readers are coming from. Your Keywords shows every search term your site ranks for, so you can spot quick wins and long-term opportunities. And Keyword Details is where you can dive deep into a keyword’s potential, see how you’re ranking, and figure out your next best move. Once you connect, everything you need to plan, track, and grow your SEO lives in one spot; no more bouncing between tabs or tools. You’ll save time, get clear answers, and have the confidence to make updates that move the needle. Connect your GSC in just a few minutes → Creator spotlight How creator-led retreats are helping brands take off In an industry where algorithms are constantly changing, and AI is scraping your content, the most valuable product you can offer might just be yourself, in person. That’s what creators like Noelani Meirowsky of La Vie On Grand, Saeng Douangdara of Saeng’s Kitchen, and David Leite of Leite’s Culinaria are betting. They are among a growing trend of creators taking readers along for the ride, launching retreats as a powerful way to connect in person, grow their brands, and build lasting community. In our latest Blog feature, learn more about how to make creator-led retreats work—and whether an in-person experience is right for you and your readers. Ready, set, retreat → What we’re reading The latest articles our team is sharing over Slack Google’s Danny Sullivan addresses GEO, AI SEO, LLM SEO, or ‘LMNOPEO’ at WordCamp US (WordPress YouTube) Websites turn to charging AI scrapers they’ve struggled to block (Bloomberg Law) Substack creators attribute their boost in subscribers to the platform’s community tools (Digiday) Google is training its AI tools on YouTube videos. These creators aren’t happy (Los Angeles Times | Gated) Question of the week Have you ever hosted a retreat or in-person experience for your readers? 🎉 Host with the most I’ve hosted one (or more)! ✈️ Wheels up soon Planning my first now 💡 On my vision board Inspired, but need a roadmap 🛑 Not my jam Heads-down on other things Was this email helpful? This email was sent to email.clausen@gmail.com. You've received this email because you work with Raptive, and we're excited to help you continue to grow. 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