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Plus, an SEO tip you can try today
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Raptive News
JUNE 25, 2025
By Cristy Posten
Creator Content Editor
Hi Raptive,
After 13 years as a creator, I’ve learned that success rarely comes from one big moment. It comes from showing up consistently, adapting along the way, and staying connected to your purpose—even when things feel messy or uncertain.
Growth looks different for all of us. But the ones who keep moving forward stay curious, test new things, and take time to reflect on what’s working. Progress isn’t about perfection. It’s about intention.
This week’s newsletter is here to support that kind of momentum, with practical tips, fresh ideas, and resources to help you keep building in a way that works for you:
•
Discover new email strategies to grow and engage your list
•
Get a quick tip on why disclosures matter for trust and SEO
•
Scroll through the latest industry reads
•
Answer a new question of the week we’d love your take on!
What’s new
Meet the team: Antoinette Smith, Onboarding Operations Manager
Antoinette helps shape our onboarding experience for new creators, making sure it’s clear, helpful, and easy from the start. She shared how the onboarding process works, why personalization matters, and what makes rolling out the welcome mat so meaningful.
“I always want creators to feel supported and championed,” she says. “Onboarding isn’t a series of checklists. It’s listening, understanding what creators care about, and helping them see all the ways we’re in their corner. Especially in a time where AI and shifting algorithms can feel overwhelming, we want creators to know that we’re fighting for them.”
See how she’s helping creators feel supported from day one →
Save the date for a new Grocers List webinar
You’re already putting in the work to grow on social—now let’s make that effort work harder for your site.
We’re always looking for ways to help you turn engagement into results. One powerful tool we’re excited about is Grocers List, an “auto-DMer” that helps drive site traffic and grow your email list, with minimal effort on your end.
Join us on Monday, July 14, at 1 pm ET for a live webinar with Sharon Profis, Raptive’s VP of Audience Innovation, and Ben Jabbaway, CEO of Grocers List, where you’ll learn:
How to set up Grocers List to drive referrals and sign-ups
Data-backed strategies that boost performance
Real examples of how creators are using auto-DMers to grow
We’ll save time for live Q&A so you can get answers straight from the Grocers List team.
Bonus: All attendees get an exclusive discount, including current subscribers.
Register now to save your spot →
Top resource
5 high-impact email plays that drive growth
Email gives you a direct line to your audience—cutting through the clutter and making sure your content gets where it matters most.
Our email experts developed the G.R.E.A.T. email playbook, outlining five proven strategies for growing your list, boosting engagement, and turning one-time subscribers into loyal fans.
Turn email into your top growth channel →
Catch up on the latest Resource Center content
Get expert SEO tips, new tools, and fresh insights—all in one place. A few minutes a day in the Resource Center helps you stay ahead.
Getting the most out of Post Details
How using one date improves SEO and click-through rates
How to manage modified and publish dates for greater SEO impact
Quick tip
Win over readers and Google with clear disclosures
“Disclosures about your affiliate or sponsored content aren’t just legal checkboxes—they’re trust signals that strengthen your audience relationships and your SEO. Leading with clear, above the fold disclosures shows both readers and Google you prioritize transparency, which builds long-term loyalty and protects your search rankings.”
Lauren Varrone
Director, SEO Solutions
What we’re reading
The latest articles our team is sharing over Slack
WTF is ‘query fan-out’ in Google’s AI mode? (Digiday)
Google tests real-time AI voice chats in search (The Verge)
Trump extends TikTok ban deadline for a third time (Associated Press)
ChatGPT use linked to cognitive decline: MIT research (The Hill)
Question of the week
What revenue stream beyond ads has had the biggest impact on your business?
Fill out this quick form with your answers—we may feature your answer in an upcoming newsletter!
Share your response
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