Plus, Cloudflare's big news, new AI resources, and your $1,000 bonus  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News JULY 2, 2025 By Emily Rose VP, Creator Marketing & Education Hi Raptive, Before you’re off to enjoy Fourth of July parades, BBQs, and fireworks, we have a few exciting things to highlight in this week’s newsletter. Yes, Google also started rolling out its June 2025 core update this week. But as usual, it may take three weeks to complete, so don’t let it stop you from a long weekend of summer fun. Instead, let’s focus on these positive updates: • Noteworthy news from Cloudflare blocking AI crawlers by default • Brand new resources for you about Google Discover and AI • Your quarterly reminder to take advantage of our $1,000 referral bonus • And this just in! The end of Google’s Recipe Quick View pilot program! This article is a gift link—we couldn’t resist sharing the good news with you today. This is a direct result of creator feedback and an important acknowledgement that your voices matter. What’s new Cloudflare prioritizes creators and publishers with new AI crawler controls Cloudflare, one of the world’s largest and best-known content delivery networks, just became the first internet infrastructure provider to block AI crawlers by default. This means that creators and publishers can decide: Whether they want to give AI crawlers access to their content If they do, how AI systems can use that content It’s a critical first step toward a more equitable internet in the AI era—one we’re proud to support alongside other creators and publisher partners like TIME, BuzzFeed, The Atlantic, ADWEEK, and more. We have been in discussions with Cloudflare for several months about these plans and will continue to work closely with their team to drive the best possible results for creators and publishers. Head to the Newsroom to see more details, read the press release from Cloudflare, and get answers to your most frequently asked questions. Learn more about Cloudflare’s power move → Get a $1,000 bonus when you refer a creator to Raptive Summer’s heating up—and so is your chance to earn extra income with your Raptive referral code. As always, you can earn a $1,000 bonus for every qualified creator you refer who joins Raptive. Here’s how it works: Share your unique referral code (RAPTIVE-2883E611CB) with qualified creators who are ready to grow their business with Raptive They’ll enter your code when they apply—we’ll notify you when it’s accepted Once they successfully install ads within 90 days, you’ll earn your bonus To make sharing even easier, use this link—your code will be auto-filled on the application. Need to find your referral code later? It’s always in the Account Settings section of your Raptive dashboard. Questions? Browse our FAQs or reply to this email—we’re here to help. Top resource Unlocking the power of Google Discover As the volatile search landscape continues to evolve, there’s another side of Google that’s becoming just as important—and maybe even more promising. Google Discover is a personalized content feed based on a reader’s interests, not keywords. Its reach and referrals are on the rise, and you can easily optimize your content to increase your odds for visibility and drive more traffic from Discover. In this new guide to Google Discover best practices, you’ll see many of our SEO team’s recommended tactics are low-effort with high-return potential. Learn how Discover surfaces content to readers, ways you can make your content more eligible and engaging, and how to track and iterate to become even more successful. We’re hosting a Google Discover webinar in the coming weeks, so now is the perfect time to dig into Discover. Stay tuned for more details in next week’s newsletter! Grow your audience with Google Discover → Quick tip Make the latest AI tools work harder for you “AI tools are evolving quickly, and not all models support your work as a creator in the same way. Some are great at writing, others at data analysis, or strategic planning. Our new AI model cheat sheet breaks down where tools shine. Once you know what’s possible beyond ChatGPT, you can also build out a personalized AI prompt pack to streamline your own content workflows or repeatable tasks.” Trey Griffin Senior Manager, AI Industry Analysis In case you missed it We’re hosting a Grocers List webinar on July 14 If you’re looking to drive site traffic and grow your email list, with minimal effort on your end (who isn’t?), you won’t want to miss our upcoming webinar with “auto-DMer” Grocers List. Join us on Monday, July 14, at 1 pm ET for a live webinar with Sharon Profis, Raptive’s VP of Audience Innovation, and Ben Jabbawy, CEO of Grocers List, where you’ll learn: How to set up Grocers List to drive referrals and sign-ups Data-backed strategies that boost performance Real examples of how creators are using auto-DMers to grow Bring your questions for a live Q&A and get answers straight from the Grocers List team. As a special bonus, all webinar attendees get an exclusive discount, including current subscribers. Sign up here to save your spot → What we’re reading The latest articles our team is sharing over Slack Cloudflare introduces default blocking of AI data scrapers (The New York Times) WTF is behind the explosion of faceless creators? (Digiday) Google AI Overviews tests showing site names (Search Engine Roundtable) The rise of the creator economy as an investable asset (Forbes) Question of the week If your Google Discover strategy is a July Fourth celebration, what are you bringing? 🎆 Fireworks I’ve got a solid strategy and see success regularly 🌭 Classic cookout I know the basics, but want to experiment more 🍽️ Picnic supplies I’m open to coming, but not sure what to bring or try first 🏡 Staying home I’ll watch the show from afar (for now) Was this email helpful? This email was sent to email.clausen@gmail.com. You've received this email because you work with Raptive, and we're excited to help you continue to grow. To ensure our emails arrive in your inbox, please add hello@email.raptive.com to your contacts or safe sender list. If you wish to no longer receive these emails, you can update your preferences. 1411 Broadway, 27th Floor New York, NY, 10018, US © 2025 Raptive. All rights reserved. Unsubscribe | View online