Plus, optimizing seasonal content, above-the-fold tips, and more  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News OCTOBER 15, 2025 By Cristy Posten Content Editor Hi Raptive, Now’s the time to refresh and reshare your top seasonal posts, update affiliate links, and optimize your content for Google Discover. Gift guides are especially valuable right now—publish early, include “gift guide” in your title and URL, and make them easy to shop with personal photos, videos, clear pricing, and buy buttons. You can also grow long-term value by using an auto-DM tool to build your email list and make the most of peak referral traffic. We’ve got even more tips and resources to help you stay focused and finish the year strong in this week’s newsletter. Here’s what’s inside: • What to know about AdSense inactivity emails • Your invite to hear real success stories with Grocers List • Expert tips to turn seasonal content into year-round growth What’s new Google AdSense inactivity emails Google is cleaning up old AdSense accounts that haven’t shown ads recently. If you got an email about AdSense inactivity, don’t worry, this doesn’t affect your Raptive ads or earnings. We’re always monitoring your site for potential earnings impact and will notify you if there’s anything concerning your account earnings. Raptive uses its own Google Ad Manager account to serve ads on your site. How to check which Google account is connected → Top resource How to optimize seasonal content for SEO success Seasonal content is a powerful way to boost traffic and grow your audience—if you get the timing right. This guide walks you through when to publish, how to refresh older posts, and where to find new seasonal opportunities that drive lasting results. Plus, there’s a handy checklist to help you stay on track! Turn seasonal trends into year-over-year growth → Quick tip Make your above-the-fold content work harder for you “The space above the fold is prime real estate. Use it to quickly answer the reader’s question with a clear intro, strong image, and jump link. It helps build trust with readers—and search engines.” Lauren Varrone Director, SEO Solutions Don’t miss Creators share email and traffic wins with Grocers List Join us Thursday, October 30, at 1 pm ET for our next webinar with Grocers List CEO Ben Jabbawy and Raptive creators who are scaling their growth with this powerful auto-DM tool. See how they’re turning social followers into email subscribers and driving more referral traffic with ease. Get data-backed insights and best practices, and bring your questions for an interactive Q&A. Register now to save your spot → In case you missed it PODCAST RECAP Ctrl Alt Ask Episode 2: How do I get my traffic back? Last week on Ctrl Alt Ask, creator Addison LaBonte of Organically Addison opened up about a drop in her gluten-free recipe traffic. She joined host Stephanie Woodin and Raptive’s EVP of Audience Growth, Tom Critchlow, to figure out what changed—and how to recover. If you’ve seen shifts in your own traffic, this episode’s full of insights you can use. Subscribe and listen now to hear about Addison’s journey and get practical SEO advice you can use today. Have a question for the podcast? Send it to ctrlaltask@raptive.com. Subscribe What we’re reading Catch up on news from around the industry • Your website isn’t ready for AI agents—here’s what needs to change (MarTech) • Google Search AI Mode now available in 35 more languages and 40 more countries (CNET) • MrBeast says AI could threaten creators’ livelihoods, calling it ‘scary times’ for the industry (TechCrunch) Question of the week How are you approaching seasonal content this year? 📅 Calendar first Mapping out key seasonal dates now 📈 Trend tracker Using Google Trends to spot early demand 📝 Gap finder Brainstorming new ideas to fill the gaps 🧹 Clean sweep Auditing past posts for updates Was this email helpful? You’re receiving this email because you help manage a site that works with Raptive. To ensure our emails reach your inbox, add hello@email.raptive.com to your email contacts. Want to stop receiving Raptive News emails? You can update your preferences anytime. 1411 Broadway, 27th Floor New York, NY, 10018, US © 2025 Raptive. All rights reserved. Unsubscribe | View online