Plus, new SEO keyword insights, tips to build your E-E-A-T, and more  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Hi Raptive, It’s that time of year again! Longer days, more sunlight, plans for spring break… and, of course, a new Google core update. We know updates like these can be stressful, so if you’re already bracing for impact, you’re not alone. The latest March 2025 core update started rolling out on March 13 and, according to Google, “may take up to two weeks to complete.” Our team is closely monitoring the update and will share insights, takeaways, and action steps as soon as possible. We want to help you feel prepared—not overwhelmed—with tips, products, and resources that keep your site strong and ready for what’s next. If you’re looking for a good place to start, check out our ultimate guide to refreshing content—a great way to boost rankings and drive traffic. And keep scrolling here for more advice on using our new SEO keyword tools, building E–E–A–T through author pages, and getting your brand safety buttoned up. Most importantly, don’t forget to take care of yourself. Get outside, enjoy some of that spring sunshine, and take breaks from checking your site analytics. You’ve got this—and we’re here with you every step of the way. What’s new Get in-depth insights with Keyword Details You can access in-depth information about keywords you rank for when you use Keyword Details, helping you make decisions about content optimization strategies with confidence. See clicks and impressions over time, search volume, plus your domain authority for specific keywords. The Site Relevance Score helps you decide if your site is a strong match, while Related Posts shows which of your articles are already ranking. Having these insights at your fingertips helps you decide which keywords to prioritize, making it easier and faster for you to grow your search traffic. Choose a keyword to deep dive today → Top resource Why you need a strong author page Your author page is a powerful tool for building trust with readers and boosting your visibility in search results. A well-structured author page helps Google recognize your credibility and connect your content to your expertise. Author pages should be crafted to share your expertise and unique voice with your readers—not just algorithms. Anyone who contributes content to your site should have an author page. This guide on how to write a strong author page explains exactly what to include, how to optimize your personal information for E–E–A–T, and the simple steps to implement schema markup. Strengthen your online presence and tell your readers and search engines exactly who is writing your content. Upgrade your author page today → Quick tip Boost your RPM by addressing brand safety risks “Review your Brand Safety report in your dashboard to identify any posts that advertisers may be finding risky on your site. Updating this content could lead to a small increase in RPM! For more information, check out this guide on how brand safety affects your RPM.” Linley Mobley VP, Network Quality & Operations Don’t miss Meet Megan Tenney, our Product Manager for your dashboard Ever wonder who’s behind the tools you use in the Raptive dashboard? One of them is our product manager, Megan Tenney, who plays a key role in shaping your dashboard experience—making it easy for you to track earnings, improve content, and find new growth opportunities. A creator herself and expert in family travel, Megan says that perspective inspires her work and helps guide the improvements you see. She values feedback and wants to deliver smarter, more personalized recommendations to help you grow. Learn more about Megan and see what’s coming next for the dashboard → What we’re reading The latest articles our team is sharing over Slack The future of the internet is likely smaller communities, with a focus on curated experiences (The Verge) Testing Begins for Community Notes on Facebook, Instagram and Threads (Meta) Publishers don’t really know how Google AI Overviews is impacting their referral traffic (Digiday) Instagram Is Infusing Search with More AI, Pulling In Outside Links (Adweek) Gemini Will Mine Your Google Search History to Know Your True Self (Gizmodo) Was this email helpful? This email was sent to email.clausen@gmail.com. You've received this email because you work with Raptive, and we're excited to help you continue to grow. To ensure our emails arrive in your inbox, please add hello@email.raptive.com to your contacts or safe sender list. 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