Plus, see why international traffic is earning you more  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News AUGUST 20, 2025 By Cristy Posten Creator Content Editor Hi Raptive, As creators, it’s easy to focus on what’s working and push the rest aside—but last week’s Question of the week was a good reminder to review low-performing content that’s no longer serving your business or your readers. Just over half of you said you regularly audit your site, while about a third said you don’t have a process at all. I get it. With something new always waiting to be created, it’s easy to let old posts slide. But every time I’ve taken a closer look at underperforming content, I’ve found ways to update outdated info, drive more traffic, or just tidy things up. It’s always time well spent. Here’s what’s new this week: • Share your questions for our new podcast • Protect your content if it’s stolen • Learn why international RPMs are climbing this year • Boost RPMs by up to 35% with our new video player playbook What’s new New Raptive podcast, Ctrl Alt Ask: the creator advice show needs you This fall, we’re launching our new podcast, Ctrl Alt Ask: the creator advice show, hosted by Stephanie Woodin, our Senior Director of Publicity—and we need your help! Our show invites you to ask your biggest questions and get real answers from the smartest experts and most experienced creators in the field. Wondering if you should launch a YouTube channel? Is it better to send daily emails? Want to better understand what advertisers are looking for? Not sure how to deal with AI scraping your content—or burnout scraping your energy? We’ll cover it all. Each episode pairs one of our incredible Raptive creators with a handpicked expert from Raptive and beyond to untangle the toughest challenges and uncover practical solutions you can actually use. Now, we want to hear from you! What’s your biggest business challenge right now? Traffic drops, AI changes, Google updates—whatever’s on your mind, we want to hear it. Wish you could ask someone who’s been through it? Now’s your chance—tell us what’s going on. Feeling stuck? Share the problem, and we’ll help you unpack it. No topic is too big, too small, or too specific. If it matters to you, it’s worth talking about. Your story might even become the focus of an episode (with you as the guest)! Be part of the conversation Share your story and send any questions to ctrlaltask@raptive.com. If we think you and your story might be a fit for an upcoming episode, we will follow up with you. Let’s swap stress for solutions, together. We can’t wait to see what you’ll bring to the mic! What to do if your content is stolen Few things are more frustrating than finding your original work copied on another site. You’ve put in the time and effort, and no one else should get the credit or the ad revenue. Learn the steps you can take, from filing a DMCA complaint with Google to contacting the site’s host or monetization platform. These quick actions can help you protect your content and your earnings. Take action now to protect your work → Top resource Your Raptive video player playbook for more revenue and stronger engagement Not sure if you’re using the right video players—or using them in the most optimized way? You’re not alone. Video can be one of the fastest ways to boost your earnings, but only if it’s set up to work for you. Our latest guide, The Raptive video player playbook, breaks down your three video player options, shows how they work together, and shares simple ways to increase your RPM by up to 35%. Whether you’re new to video or looking to perfect your setup, this guide makes it easy to take the next step. Start earning more from video → Quick tip Protect your content by blocking AI crawlers “Your content should work for you, not for AI companies training models without your consent. Blocking AI crawlers helps protect your creative work and supports a creator-first internet, without affecting your traffic or revenue. If you use the Raptive Ads WordPress plugin, you can turn this on in just a few clicks. Every site that takes this step strengthens our advocacy efforts and makes it harder for AI companies to ignore creators.” Marc McCollum Chief Growth Officer Did you know? Raptive RPMs on the rise for international traffic Your international traffic just got more valuable. We’ve made a series of behind-the-scenes improvements that are driving stronger ad performance in the UK, Canada, Australia, and across the EU. So far this year, UK RPMs are up 19.3%, and we’re seeing similar gains in other key regions. Smart updates to ad code, expanded identity efforts, and stronger compliance tools work together to grow your revenue while keeping your site fast and privacy-safe. No action needed on your end. Just more value from the traffic you’re already getting. See what’s driving the international growth → What we’re reading The latest articles our team is sharing over Slack UK and US publishers say Google AI is harming website traffic (Press Gazette) Content creators are cashing in with live events (Fast Company) As publishers face search headwinds, creators gain affiliate spend (Adweek) Building trust in a changing world: how to make a lasting impact (Social Media Examiner) Question of the week Are you using the right video player setup to earn the most from your content? 🎬 Optimized and earning My players are working hard for me ⚙️ Adjusted but unsure I’ve made tweaks, but not sure it’s perfect 🤔 Still confusing The settings and options aren’t clear yet 📺 Not set up yet I’ve heard they help RPM, but I haven’t started Was this email helpful? This email was sent to email.clausen@gmail.com. You've received this email because you work with Raptive, and we're excited to help you continue to grow. 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