Do you have low-hanging fruit for Google Discover?  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News FEBRUARY 11, 2026 By Lauren Fitzpatrick Director, Editorial Content Hi Raptive, What do the Super Bowl, the Winter Olympics, and snowstorms have in common? They all give people an excuse to stay inside and cook, which leads to increased network ad revenue. Ad spend patterns for the big game were similar to previous years, which signals that advertisers are still willing to put money into major events. Here’s what you’ll find inside: • How to optimize for Google Discover, on Ctrl Alt Ask • Understanding site authority • Our expanded referral program is sticking around What’s new Your SEO workflow just got an upgrade The new SEO Workbook is now live in your dashboard. You may recognize parts of it, but this brings performance data, content activity, prioritized updates, and page-level reporting together in one place. With the SEO Workbook, you can: • See which pages are most worth updating right now • Understand how your content activity impacts traffic over time • Build a more consistent, repeatable SEO workflow without the guesswork The SEO Workbook makes it easier to surface high-impact updates. Creators using it update content 11% more often, and that consistency is associated with 60–100% more pageviews on average. Where to find it: Dashboard → Content Optimization → SEO Workbook To get started quickly, visit the Resource Center for a step-by-step guide that walks through the new features and shows you how to put them to work right away. Webinar coming soon Join us on Thursday, March 12, to walk through how to use the SEO Workbook to publish new content and update existing pages with the highest potential impact. Fight for your Pinterest traffic with Raptive Duet As AI-generated content floods Pinterest, real voices like yours are becoming harder to find. We analyzed why AI spammers have been dominating on Pinterest and found that they’re posting content and pins at a rate that’s difficult for humans to match. With Pinterest traffic declining for many creators, we saw an opportunity to build a tool that helps your human-created content stand out. Introducing Raptive Duet, a new beta product designed to help you save time, stay competitive, and adapt as Pinterest evolves. Duet equips you with two powerful tools: • Recipe Roundup, to develop editable roundup posts using your own recipes and images • Pin Generator, to quickly create on-brand pins optimized for Pinterest’s latest algorithm trends We’re giving you early access to this tool during the testing phase! As you start using it to beat the Pinterest bots, we’d love your feedback on how to make it even more effective. Visit duet.labs.raptive.com to log in—before you get started, we recommend reading through the FAQs. You and anyone on your team can sign in using your Raptive dashboard credentials. Please reach out to your Creator Partnerships Manager if you have questions. Ctrl Alt Ask Episode 10: How do I optimize for Google Discover? Google Discover has the potential to drive serious traffic to your website, but is it worth the effort to decode its mysterious inner workings? That’s the question on Unofficial Networks founder Tim Konrad’s mind as he watches Discover traffic to his ski and snowboard site rise and fall more than a big air Olympian in Italy. He’s joined by our audience growth expert Tom Critchlow, who breaks down how the platform is changing, why it’s still worth optimizing for, and what you can do to improve your chances of getting discovered. Listen to the episode → What you need to know about Google Discover There’s a reason we keep emphasizing the traffic potential from Google Discover—across the Raptive network alone we see around one billion Discover clicks each year. And on February 5, Google launched its first Discover-focused core update, sending strong signals that it’s continuing to invest in the platform. Our latest Blog post is a crash course in Discover, plus how we’re helping you crack its code with our upcoming Google Discover Workbook. Get the most out of Discover → Top resource What it takes to build a trustworthy site Authority played a big role in the December 2025 core update , but what does it actually mean? Your site’s authority is determined by a combination of factors, like brand recognition, backlinks, and topical expertise. Google uses authority to determine how trustworthy a site is, which in turn correlates to visibility in search results. Our latest guide explains what authority is, why it matters, and how you should think about it for your site. Become an authority on authority → Quick tip Lay the groundwork for better insights “If you haven’t connected your Google Search Console in your dashboard, now is the time. This allows us to combine that information with our internal data, so when new tools roll out—like the upcoming Google Discover workbook—you’ll have the data in place to start using them as early as possible.” Vanessa Barokas Director, SEO Solutions Don’t miss Extending our expanded referral program Thanks to your positive feedback, we’re continuing to offer the $250 referral bonus as part of our expanded referral program! Earn a bonus for every qualified creator you bring into the community: • $250 for every referred site with 25K–99.9K pageviews • $1,000 for every referred site with 100K+ pageviews How it works: 1. Share your unique referral code (RAPTIVE-2883E611CB) with qualified creators who are ready to grow their business with Raptive 2. They’ll enter your code when they apply—we’ll notify you when it’s accepted 3. You’ll earn your bonus after they successfully install ads within 90 days of applying To make sharing even easier, use this link—your code will be auto-filled on the application. Need to find your referral code later? It’s always in the Account Settings of the Raptive dashboard. If you have any questions, please review our FAQ page or simply reply to this email—we’re here to help. What we’re reading Catch up on news from around the industry • AI is not the only threat menacing big tech (The Economist | Gated) • From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads (TechCrunch) • What legal experts say about a major ‘bellwether trial’ over child social media addiction (PBS News) • The Athletic invests in live blogs, video to insulate sports coverage from AI scraping (Digiday | Gated) Question of the week How often do you check your site’s Domain Authority? 👀 Weekly Can’t stop, won’t stop 🗓️ Monthly Enough to stay aware ⌛ Yearly Too busy checking my RPMs 🙅 Never I’m building trust, not chasing numbers Was this email helpful? You’re receiving this email because you help manage a site that works with Raptive. To ensure our emails reach your inbox, add hello@email.raptive.com to your email contacts. Want to stop receiving Raptive News emails? 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