What that means for your earnings, plus the latest YouTube growth strategies  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News DECEMBER 10, 2025 By Maddie McHugh Director, Content Marketing Hi Raptive, The holiday season is upon us and if you’re juggling the excitement and celebration with the stress of a seemingly endless to-do list, you’re not alone. This week’s newsletter is designed for the busy season. Inside you’ll find: • A YouTube checklist built to fit your schedule • Inspiration for your 2026 brand vision you can listen to on-the-go • Raptive ranked #1 in the Jounce Seller Survey Take what you need and save the rest for later—you’ve got this! What’s new Raptive voted most trusted sales house Raptive has once again been recognized as the industry’s most trusted sales house, taking the top slot in Jounce Media’s 2025 Seller Sentiment Survey for the fourth consecutive year. What does this mean for you? As a Raptive creator, your content is part of a network that brands know and trust. Deep advertiser trust means stronger demand, which leads to higher potential revenue for you. It’s one of the reasons why we rigorously protect the quality of our network and keep AI slop out. We’ve rejected more than 500 AI-reliant applicants and removed over 50 from our network this year, so advertisers know they can trust the quality of the content where they’re allocating their budgets. Read how trust fuels investment → Verify your small business status Earlier this year, we announced our partnership with Sertify, a company dedicated to simplifying and standardizing accreditation for small and diverse-owned businesses. Since launching the partnership, we’ve helped drive significant increases in ad revenue for Sertify-verified creators. This program is now available to all Raptive small business owners in the U.S. and Canada. If you’re an independent business with fewer than 250 people actively working on your site, you may qualify for Sertify’s small business ownership badge. Just complete the simple application, and we’ll take care of the rest. Get verified now → Top resource Smart YouTube strategies from VidSummit 2025 We attended VidSummit 2025 and rounded up the best advice from the smartest minds in video to share what’s working with you. The TLDR? Emotion matters, Shorts convert, and long-form drives loyalty. Our new checklist breaks down the advice to make it easy for you to drive engagement on YouTube. Get the checklist → Quick tip Deliver the result in the first five seconds of your videos “If your title or caption promises an outcome, show proof right away. It’s a simple shift that instantly improves retention across platforms, whether that’s revealing the finished dish at the start of a recipe, the furniture at the end of the refurbish, or the view from the end of the hike.” Jillian Porrett Manager, YouTube Operations & Optimization In case you missed it PODCAST RECAP Ctrl Alt Ask Episode 6: Brand-building secrets from the Hollywood playbook In today’s crowded digital world, standing out takes more than great content. In this special live episode of Ctrl Alt Ask, host Stephanie Woodin sits down with entertainment PR veteran Emily Robinson to break down Hollywood-tested strategies for creators looking to cut through the clutter and command attention. It’s a master class in brand-building that provides practical tips to rise above the noise. Listen and subscribe for Emily’s strategies → Want to be our next guest? Send your question to ctrlaltask@raptive.com. Don’t miss Update your Raptive plugin As a reminder, the latest version of the Raptive Ads WordPress plugin is now available to install from your WordPress directory. Get the latest plugin update → Beware the latest Phishing scam through Calendly This recent phishing campaign uses fake Calendly invites—spoofing top brands like Unilever, Disney, and Uber—to hijack ad manager accounts via stolen Google Workspace or Facebook Business credentials. Friendly reminder: Always double-check the sender before clicking on links or authorizing access to your accounts. Learn what to look out for → What we’re reading Catch up on news from around the industry • Pinterest Predicts: 21 trend predictions for 2026 (Pinterest) • Cloudflare says it has fended off 416 billion AI bot scrape requests in five months (Tom’s Hardware) • Newsweek is building an AI Mode-like experience to customize homepages for readers (Digiday | Gated) • New York Times sues A. I. start-up Perplexity over use of copyrighted work (New York Times | Gated) Question of the week Which VidSummit tip are you adding to your YouTube to-do list? 📽️ Shorts → Long-form handoff Using Related Videos to turn Shorts scrollers into long-form fans 😃 Lead with a positive feeling Hooking readers with surprise, relief, joy, or inspiration 🎁 Get to the good stuff Sharing the “so what” right away so viewers stick around ⏸️ Pressing pause for the holidays My YouTube strategy is buffering until January Was this email helpful? You’re receiving this email because you help manage a site that works with Raptive. To ensure our emails reach your inbox, add hello@email.raptive.com to your email contacts. Want to stop receiving Raptive News emails? You can update your preferences anytime. 1411 Broadway, 27th Floor New York, NY, 10018, US © 2025 Raptive. All rights reserved. Unsubscribe | View online