Plus, expert tips to drive social traffic with auto-DMs and optimize for Google Discover  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News JULY 16, 2025 By Cristy Posten Creator Content Editor Hi Raptive, You own your content—and that’s more important than ever. As platforms shift and AI continues to reshape the digital world, staying informed and in control is key. This week’s newsletter helps you do just that—with new protections for your site, smart social tools, and expert tips to keep your content doing what it’s meant to do: connecting with readers, answering their questions, and making a real impact. Here’s what you’ll find inside: • A new layer of protection to safeguard your content • Best practices for auto-DM tools to drive search traffic and email sign-ups • Google Discover optimization tips and an invitation to our webinar on July 30 • And the Question of the week—we always love hearing from you! What’s new New site terms to help protect your content ownership As shared in yesterday’s email, we’re rolling out a new layer of protection for your content—one that strengthens your rights and reinforces your ownership as platforms evolve. Starting on Friday, August 1, Raptive will automatically add a link to a new Terms of Content Use in the footer of your site. These terms are designed to clearly state that your content is your property and shouldn’t be copied, republished, or scraped without permission. You can opt out anytime before Friday, August 1 in your dashboard under Ad Preferences. If you have questions about the new Terms of Content Use and what they mean for your business, visit our FAQ in the Help Center. This is one step toward a more sustainable, creator-first future and sends the clear message that it’s not OK for big tech or AI companies to take your content without permission. Learn more and protect what you create → Top resource Auto-DM tools: 7 expert tips for driving social traffic and email sign-ups Driving traffic from social is getting harder—but auto-DM tools, like Grocers List and Manychat, are helping creators stay ahead. With the right setup, you can lead followers from social posts straight to your website or email list. This new guide to auto-DM tools covers everything from choosing the right tool to writing stronger CTAs to creating content that converts. Turn your social engagement into steady growth → Quick tip Show up in Google Discover with these best practices “To boost visibility in Google Discover, publish fresh content weekly using high-quality, horizontal images that are at least 1,200 pixels wide, paired with curiosity-driven headlines. Discover favors new, visually rich posts that hook readers fast—most clicks happen within the first three days—so make sure your headlines spark interest and your intros deliver value right away.” Eddie Mercado VP, SEO Solutions Don’t miss Get more of the Google Discover playbook at our July 30 webinar Search is changing, and it’s time to discover new ways to grow your traffic. Join Eddie Mercado, Raptive’s VP of SEO Solutions, on Wednesday, July 30, at 1 pm ET for a live session on how to grow your reach and visibility with Google Discover. During the session, you’ll learn how Discover works and why it’s different from search. You’ll also get tips on how to optimize for Discover using fresh content tactics and a technical checklist. Plus, we’ll cover how to measure what’s working and how to keep innovating for even greater success. Spots are limited—save your seat now → Raptive in the news We’re leading the conversation and making headlines “I think it will just incentivize the AI companies to crawl far less, which is sort of a good outcome, but doesn’t really solve the actual problem.” Paul Bannister, Chief Strategy Officer Paul was featured in Digiday (gated), discussing why he (and others) are skeptical of pay-per-crawl models. A pay-per-query or pay-per-inference model is more attractive, he says, but only if it includes proper attribution for publishers and creators. “When Google says, you can block [its AI scraping bot], and it won’t harm your search rankings, there’s not a lot of confidence or faith that that’s actually the case.” Tom Critchlow, EVP, Audience Growth Tom told The Information that Google’s lack of transparency around AI scraping and its impact on search traffic is eroding publisher and creator trust. What we’re reading The latest articles our team is sharing over Slack Perplexity launches Comet, an AI-powered web browser (TechCrunch) YouTube takes aim at mass-produced AI videos (Quartz) Why the new rulings on AI copyright might actually be good news for publishers (Fast Company) From search engines to AI assistants: The new era of digital visibility (Forbes) Question of the week What’s your biggest focus for Q3? 📈 Traffic I’m working on growing my audience 💰 Revenue Monetization is top of mind 📅 Planning Getting ahead for back-to-school or fall 🎨 Creativity Trying something new with my content 🌴 Balance Making space for rest this summer Was this email helpful? This email was sent to email.clausen@gmail.com. You've received this email because you work with Raptive, and we're excited to help you continue to grow. To ensure our emails arrive in your inbox, please add hello@email.raptive.com to your contacts or safe sender list. 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