Watch the recording of our popular AI webinar  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News MARCH 25, 2026 By Lauren Fitzpatrick Director, Editorial Strategy Hi Raptive, If you caught last week’s AI webinar, you got a sneak peek of some of the exciting plans we have on the horizon, including new products designed to boost engagement and help you beat the bots. We’re using AI to build the tools that will help you win against AI, so your real human voice always takes center stage. Missed the live event? We’ve got you. Watch the recording right here. In today’s newsletter: • Brands are prioritizing trust over reach • Why you don’t have to optimize for AI summaries • The best expert tips for creators from Ctrl Alt Ask What’s new You now have access to Raptive Duet! AI-generated content is flooding search and social channels at a pace that makes it difficult for real creators to keep up, stand out, and stay competitive. Introducing Raptive Duet, a new beta tool designed for this moment. Duet helps you create high-quality recipe roundup drafts and Pinterest-ready Pins using your existing content library. With Duet, you can move faster without sacrificing the quality, voice, and originality that make your content valuable: • Save time creating Pins and roundups • Increase publishing output • Resurface existing content in new ways Explore Duet Inside Duet, you’ll find two tools to help you publish more efficiently. Roundup Builder Curate existing content into structured roundup drafts. Instead of starting from scratch, Roundup Builder organizes your content and images into an editable draft format. You can quickly build seasonal, evergreen, or trending roundups using content you’ve already created. Pin Builder Turn existing pages into Pinterest-ready Pins in minutes. Choose a post URL, and Pin Builder generates multiple Pin designs based on that content. The layouts follow Pinterest best practices and allow you to customize images, text overlays, and your unique branding before publishing. Before getting started, we recommend reading the Resource Center guide and reviewing the FAQs. Try Duet now → See the latest updates to Raptive Duet Raptive Duet now makes it easier to plan and create roundup drafts, write stronger titles, and design Pins that match your unique brand style. Here’s what’s new: • Smarter ideas for your content Duet now understands your site’s content, so suggestions better match what you actually write about • Roundups planned for you Plan roundups around monthly campaigns and automatically generate weekly and monthly topic ideas • Stronger titles for roundups Duet now suggests SEO-friendly headlines for search and social—ready for you to review and publish • Better drafts and Pin descriptions New AI models create higher-quality roundup drafts and Pin descriptions • More control when creating Pins Design Pins to match your brand style with color palettes, prompt add-ons, and layout options, and style references Ready to try the updates? Start creating in Duet today. Trust is the new reach We hosted Raptive Edge, an advisory council of top advertisers, at our New York office last week. Creators, Raptive leaders, and advertising partners came together to discuss how we can work together towards a sustainable, creator-first future. We talked a lot about what makes Raptive creators different: engaged audiences and positive, premium online environments. And where the metric of the moment used to be reach, now it’s trust. Brands care more about the quality of your relationship with your audience than its size, and the work you’re doing to build those relationships is what will continue to set you apart. “What stood out was how aligned everyone is on the value of trust. It’s the foundation of what makes the entire creator ecosystem work.” Erika Leone EVP, Brand Marketing Top resource Webinar recording: How AI is changing everything AI is rapidly reshaping how content is created, discovered, and monetized. If you missed the live session, watch the webinar recording for an important update from Chief Strategy Officer Paul Bannister and EVP of Audience Growth Tom Critchlow. They shared what we’re seeing across the Raptive network, including AI’s impact on traffic, new approaches to monetization, the tools we’re building to drive traffic growth, and the legal and regulatory efforts working to protect you. Watch the recording → Quick tip No, you don’t need to optimize for AI summaries “Tactics that chase short-term success on AI platforms often actively harm you in regular SEO, and for little to no reward. Google query volume is growing, while our data shows that ChatGPT only accounts for 0.2% of network traffic. Modern SEO best practices are still the best way to invest your time: publish new content, update old content, and build site authority.” Tom Critchlow EVP, Audience Growth In case you missed it Listen to the best of Ctrl Alt Ask Catch the special compilation episode of Ctrl Alt Ask, where we share eight of the best expert tips we heard during the season. Hear how to build a comprehensive video strategy, what advertisers really want, how to think about Google without letting it overwhelm you, and more. Hear the highlights → What we’re reading Catch up on news from around the industry • Who’s suing AI and who’s signing: Encyclopedia Britannica and Merriam-Webster sue OpenAI following Perplexity lawsuit (Press Gazette) • How Reddit CEO Steve Huffman got the upper hand with AI (Fast Company) • A twist like no other: YouTube Shorts lets you ‘Reimagine’ with Gemini and Veo (Android Central) Question of the week Are you trying to optimize for AI summaries? 🧺 I’m optimizing for everything Putting eggs in as many baskets as possible 🤏 Here and there I’m testing it with a few posts 🤷 Not on purpose If it happens, great, but I’m more focused on SEO 🙅 No way I don’t want to disappoint Tom Critchlow Was this email helpful? You’re receiving this email because you help manage a site that works with Raptive. To ensure our emails reach your inbox, add hello@email.raptive.com to your email contacts. Want to stop receiving Raptive News emails? 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