Plus, Discover insights, headline strategy, industry news, and more  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News MARCH 4, 2026 By Emily Rose VP, Content Marketing Hi Raptive, AI is transforming the digital content landscape, and you’re being asked to adapt to a lot of radical changes in real time. We continue to believe AI can be a helpful tool, but it should not replace the human creativity that makes content valuable. Any content in the Raptive community, whether written by a person or with AI support, should have meaningful, thoughtful human involvement. Our focus is always on keeping you ahead of what comes next. Don’t miss our upcoming webinar: Thriving in an AI-first future. Chief Strategy Officer Paul Bannister will reinforce our perspective on AI and share how we’re innovating and navigating this shift together. In this issue, you’ll also find: • The simple SEO tweak that can strengthen your content’s reach • A gaming media network’s 10-year partnership • Top industry headlines worth your time What’s new Mark your calendars for the AI webinar on March 19 With so many AI shifts reshaping content creation, discovery, and monetization, we’ve been hard at work behind the scenes to be at the forefront of these changes and lead in an AI-first world. Join us on Thursday, March 19, at 2 pm ET for a webinar with Chief Strategy Officer, Paul Bannister. He’ll give an important update on the: • Impact of AI on our network traffic • New approaches to digital content monetization • Tools we’re creating to help you succeed • Lawsuits and regulations to protect content creators We’ll have a live Q&A, but please share your questions in advance when you register. Register today → Google Discover core update analysis coming soon After 22 days, the first-ever Google Discover core update finished rolling out last week, and our SEO team is eagerly analyzing the results. Driving around one billion clicks each year in our network, there’s a huge opportunity to optimize for Google Discover. We’ll share our full analysis and expert advice here in the coming weeks. In the meantime, catch up on these essential resources: • Unlocking the power of Google Discover • Tools we’re creating to help you succeed in an AI future • Lawsuits and regulations to protect content creators Top resource How unique titles boost your content’s discoverability Gone are the days of copy and pasting the same headline for your H1, SEO, and social titles to save time. Each title reaches a different audience and serves a different purpose. Optimizing them individually makes sure your content connects with the right readers. Learn more about the role each title plays, best practices for writing, and how to track what’s working. A few extra minutes can lead to stronger results across your channels. Get all the title tips → Quick tip Let your imperfections shine “Your messy counter is your biggest asset. Consumers are actively pulling back from anything that looks too polished—52% reduce engagement when they suspect AI. The outtakes, the behind-the-scenes moments, the real and specific details of your life—that’s what sets you apart. Your point of view is the one thing no algorithm can replicate.” Marie King Senior Director, Customer Insights Don’t miss See the SEO Workbook in action at next week’s webinar It’s exciting to hear how you’re exploring the SEO Workbook and incorporating it into your workflows. If you still need some support, join us on Thursday, March 12, at 1 pm ET for a live demo with Eddie Mercado, VP of SEO Solutions. He’ll walk through the tool and explain how the core tabs work together to turn your data into clearer, more actionable growth plans. Save your spot now → In the spotlight DotGG reflects on 10 years with Raptive We recently chatted with Dae Gun Bae, CEO of DotGG—a multisite gaming media network covering over 60 games—about their journey and what’s helped them grow over the past decade. Their story highlights how thoughtful monetization strategies and attentive support help them sustain and evolve their business in a niche where audience tolerance for ads can greatly vary. Have a story to share about your partnership with us? Hit reply and let us know—we’d love to feature more voices from our community. Hear more from DotGG → In the news Coverage of our $4B milestone and new Comscore rankings Last week, we shared two big milestones with you: reaching $4B paid to creators and publishers, and new December 2025 Comscore rankings that reflect the scale of our collective reach. The broader industry took notice. As Mark Stenberg wrote in AdWeek: “Together, Raptive reaches 224 million users per month, making it one of the largest digital media companies in the world, as well as an invaluable voice for the massive long-tail of digital content creators. Too many conversations about digital media focus on an exceedingly small number of publishers, when in fact content creators like the ones that make up Raptive are as vital to the digital ecosystem as small businesses are to the broader economy.” Read more coverage: • AdWeek • TheWrap (gated) • Net Influencer (gated) What we’re reading Catch up on news from around the industry • The case for and against publisher content marketplaces (Digiday | Gated) • OpenAI secures $110B funding round, announces Amazon partnership (Axios) • Snapchat announces ‘The Snappys,’ its first-ever creator awards show (TechCrunch) Question of the week Has your approach to AI changed in the past six months? 🫡 Yes, leaning in everywhere Active experiments and deeper integrations ⚖️ Yes, but very selective Clear rules for how (and where) to use AI 📊 Not much Overall philosophy hasn’t changed 🚧 Nope, never using it AI is not for me, period. Was this email helpful? 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