Plus, a new Pin Builder and fresh guidance from Google  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Raptive News OCTOBER 7, 2026 By Emily Rose VP, Content Marketing Hi Raptive, More data isn’t always the answer. Sometimes, what you really need is a clearer view of what matters—and what to do next. That’s exactly what we’re covering this week. From a shiny new dashboard experience that turns your performance data into personalized guidance, to smarter ways to decide what to create and where to focus your effort, there are plenty of new tools and insights to explore. Here’s what’s inside: • Explore Raptive Compass—your new dashboard launchpad for understanding your analytics and taking smart actions • Try the updated Pin Builder and discover a simpler way to keep Pinterest moving • Catch up on Google’s latest guidance about quality, effort, and human expertise • Turn your Instagram insights into ideas for what to create next What’s new Raptive Compass: See where you stand, move in the right direction Meet Raptive Compass, your new dashboard homepage that brings your performance data, insights, and recommended actions together in one place. 1 Navigate your performance Start with the daily performance numbers you rely on, now easier to scan and explore. With the new full-width interactive graph, you can clearly spot trends over time and explore the metrics that matter most to your business. 2 Get personalized guidance Compass Insights adds more context to the numbers with a daily AI-powered summary of your site’s recent performance and the ability to ask questions in your own words. ASK COMPASS You can quickly pull up a data point without digging through reports, or ask Compass to take a deeper look at a trend and offer some perspective. 3 Make your next best move In the Action Center, you’ll find recommended next steps based on key opportunities for your site, along with useful dashboard workflows to increase traffic and revenue. Whether you only have five minutes or more time to dive in, you can start with the most important action and work your way through the opportunities that matter most. Explore Raptive Compass → Want to take your data further? The optional Raptive Compass MCP lets you connect your Raptive data to a compatible AI tool. This gives you more flexibility to create performance briefs tailored to the metrics you care about, explore data alongside other business information, or build custom reports and tools that fit the way you work. Learn more about Compass MCP → Introducing the new Pin Builder Duet is now Pin Builder, with more ways to turn the content you already own into a consistent Pinterest strategy. The updated tool (now available in your dashboard!) brings your full workflow together in one place: Discover what to share: See personalized recommendations drawn from Pinterest trends, seasonal interest, and your content library Create fresh Pins: Turn timely articles—including posts from your archives—into new Pins without starting from scratch Schedule directly: Choose when your Pins go live without switching tools Spend less time deciding what to post and more time putting your best content in front of Pinterest audiences—without increasing your workload. See more Pin Builder updates → Top resources Google is getting more specific about what quality looks like Google recently updated its guidance on content quality and generative AI, putting even greater emphasis on human oversight, accuracy, original effort, and clear authorship. These aren’t new SEO tactics, but Google’s stronger language reinforces just how important it is to make the human value behind your content clear—to readers and to Google. We’ll share more perspective from our SEO team in the coming weeks. In the meantime, these resources can help you put this guidance into practice: Focus on quality Start with the fundamentals: useful, original content that satisfies what the reader came to do. Use our content quality checklist → Show the effort behind your content Original experience, thoughtful updates, strong visuals, and details readers can’t find everywhere else can help demonstrate meaningful human effort. See what our analysis of 103K refreshes found → Keep a human in the loop AI can assist your process, but accuracy and human review still matter. Make sure anything you publish meets the same standards you’d expect from fully human-created content. Review Raptive’s AI-generated content guidance → Make authorship easy to understand Use clear bylines and give readers a way to learn about the real person (and expertise) behind the content. Strengthen your author bio page → Quick tip Turn your Instagram insights into your next great idea “Instagram is rolling out a new AI-powered Edits assistant that can analyze your performance, audience interests, comments, and trends to offer personalized recommendations. Try asking it what’s working, what you should create next, or for ideas on hooks, captions, and trending audio. Think of it as a brainstorming partner that already knows your content and audience—and can help turn your own performance data into your next great idea.” Alexandra Sebestyen Director, Audience Growth & Engagement What we’re reading Catch up on news from around the industry • What 9 million AI answers reveal about search visibility (Search Engine Land) • The creator economy’s stance on AI is shifting—again (Digiday | gated) • Google won’t have to sell off ad exchange in ad-tech monopoly case (Marketing Brew) Question of the week What’s the hardest part of deciding what to work on next? 📊 Making sense of my data I have the numbers, just not sure what they’re telling me 🎯 Knowing what will make an impact There are plenty of things I could do, but what matters most? ⏰ Finding the time I know what I want to do; getting it done is another story ✨ Coming up with the next idea Tell me what to create, and I’m off! Thanks for reading! Was this email helpful? 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