Plus, video ideas to grow revenue, new WordPress plugin update, and more  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Hi Raptive, This week, we’re sharing an important update to our Raptive Ads WordPress plugin, video ideas to grow your audience and revenue, and an opportunity to go behind the scenes with our team. In our creator spotlight, you’ll also learn how a bundt cake recipe inspired one food creator’s thoughtful reflection about AI. What’s new Raptive Ads plugin update now available for WordPress On Tuesday, February 18, we learned about a security vulnerability in our Raptive Ads WordPress plugin. Our team immediately started working on the solution to get the plugin restored as quickly as possible. As part of our standard security procedure, we do not disclose details of vulnerabilities until a fix is available. Publicly sharing security threats before a solution is in place could allow bad actors an opportunity to exploit them, potentially putting our creators at greater risk. Our team resolved the issues, and as of Thursday, February 20, a new version of the Raptive Ads Plugin for WordPress (3.7.1) is now available. This update includes important security improvements, addressing the XSS vulnerability found in versions up to 3.6.3. To keep your site secure and running smoothly: Log in to WordPress Go to Plugins > Installed Plugins Click “Update” next to Raptive Ads Reach out to our team if you need any help! Update your WordPress plugin today → Top resource 9 proven video ideas to grow your audience and revenue If video hasn’t been a focus on your site, we have plenty of ideas to get you started. The nine proven video ideas shared in this Resource Center guide will help you increase reader engagement and boost SEO and revenue potential. Our data shows that sites running our recommended video setup see RPMs increase by 30–40%, making high-quality, original videos a smart move for long-term growth. Video is not just a powerful tool for your website—many of these ideas will also perform well on Instagram, TikTok, YouTube, and other social platforms, helping you expand your brand reach to new audiences. Try something new with video → Creator spotlight Courtney Rowland of NeighborFood asks: ‘is AI a better cook than me?’ Courtney Rowland of NeighborFood has spent nearly a year trying to perfect her upside down bundt cake. No matter what, it always sticks to the pan. In her recent Substack post, “Is AI a better cook than me?” Courtney shares her experience seeking inspiration from a recipe that seemed to hold the secret—only to discover the perfect photos, recipe, and cake were all AI-generated. “How could I compete with this?” she asked herself. It took time, but Courtney eventually realized AI doesn’t fail like a home cook—and that’s a good thing! It doesn’t burn dinner, share a meal with loved ones, or know the joy of licking the beaters. And it certainly doesn’t think about readers like you all do. It may replicate picture-perfect recipes, but it can never duplicate the testing, learning, and love that goes into finally getting it right. Get inspired to keep creating → Case study: how Raptive helped The Perfect Loaf rise Maurizio Leo founded The Perfect Loaf in 2013 out of a passion for the science of sourdough baking. When the rest of the world started baking bread during the pandemic, he saw his traffic explode. The two-time Saveur award winner, award-winning author, and Webby Award nominee joined Raptive to monetize his passion project. In our new case study on the Blog, Maurizio says it’s our support system and performance tools that stand out. “The tools help me calibrate my compass to point me in the right direction when I’m writing or updating articles.” Maurizio Leo The Perfect Loaf The results? Sessions are up by 89% year-over-year, and RPM is up 48% compared to the previous year. He says partnering with Raptive enabled him to increase his content quality dramatically—his number one area of focus in reaching millions of bread enthusiasts around the globe. How The Perfect Loaf turned passion into profit → Was this email helpful? This email was sent to email.clausen@gmail.com. You've received this email because you work with Raptive, and we're excited to help you continue to grow. To ensure our emails arrive in your inbox, please add hello@email.raptive.com to your contacts or safe sender list. If you wish to no longer receive these emails, you can update your preferences. 1411 Broadway, 27th Floor New York, NY, 10018, US © 2025 Raptive. All rights reserved. Unsubscribe | View online