Plus, earn your $1,000 Raptive referral bonus in Q1  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Hi Raptive, Happy New Year! We’re thrilled to kick off 2025 with you and can’t wait to see all the incredible things you’ll accomplish this year. Here’s to fresh opportunities, new milestones, and making the most of what’s ahead. As a reminder, RPMs for many sites typically start picking up around this time and continue to climb through the end of the month. Historically, RPMs have been 6—12% higher than their month-to-date levels by January 9. So keep an eye out for a potential increase in earnings in the coming days. What’s new Spot trends fast with smarter date comparisons You asked—we listened! Date comparisons in your Earnings Overview and Traffic pages can now match the same day of the week, making it easier than ever to spot recurring patterns. Whether your readers flock to your site for weekend meal prep or midweek planning, this update saves you time and helps you see the real story behind your numbers. It’s easy to use: Choose your initial date range and check the “Compare to” box Compare either the most recent preceding period or the same last year–both will begin on the same day of the week as your initial date range Review clear side-by-side data in your tables No more need for manual calculations. Get faster comparisons, better insights, and a clearer view of your site’s performance. Check it out in your Earnings Overview and Traffic pages today! GMA highlights creators redefining the future of the internet Good Morning America kicked off the new year with a segment on Keep it real, the creator-led campaign designed to raise awareness about the pivotal role creators play in keeping the internet human and the impact generative AI will have on the creator economy. Raptive creators Yumna Jawad of Feel Good Foodie and Kaitlin Leung of The Woks of Life spoke to the growing challenges facing creators and the implications for their work, their businesses, and their futures. Yumna and Kaitlin join hundreds of creators standing together for creators’ rights, advocating for a future where original, human-made content is valued and protected. These creators are calling on big tech platforms to recognize content creators as valuable partners and urging advertisers to prioritize spending with human-created websites that drive real results for their businesses. Join us in 2025 as we continue to #KeepItReal and champion the authenticity that makes the internet a space for true connection. Watch the GMA segment now → Top resource What to include in your media kit to wow brands A media kit is your secret weapon for landing brand deals and building partnerships that align with your goals. It’s the perfect way to show off your expertise, audience, and value at a glance. We’re sharing exactly what to include in your media kit and how to design it for maximum impact. From key stats to your audience profile, and even tips for making your media kit visually stand out, we’re covering it all. Learn the ABCDs of creating a winning media kit → Don’t miss Earn your Raptive referral bonus in Q1 Now’s the perfect time to kick off a successful year by using your Raptive referral code to invite more talented creators into the Raptive community and earn extra income. You can earn a $1,000 bonus for every eligible creator you refer who qualifies and joins Raptive. How it works Share your referral code (RAPTIVE-2883E611CB) with creators who’d make a great fit for Raptive They’ll enter your unique code when they apply, and we’ll let you know once it’s accepted You’ll earn a $1,000 bonus once they successfully install ads within 90 days of applying Want to make sharing even easier? Use this link, and your code will automatically fill in on their application. If you ever lose your referral code, you can always find it in the Account Settings of your Raptive dashboard. Need help? Check out our FAQ page or reply to this email! Creator spotlight How Raptive’s investments are paying off for Sweet C’s Courtney O’Dell, the creator of Sweet C’s, spent a decade with her previous ad management company before deciding it was time for a change. She wanted a partner with a clear vision for the future—one that could help her adapt to a fast-changing digital landscape. That’s when she turned to Raptive. Since joining, Courtney’s site RPMs have increased 50% year-over-year, providing steady income even during uncertain times. Check out Courtney’s story on the Blog → In the news Raptive’s Chief Innovation Officer explains AI’s impact on creators in Forbes The future of digital content is at a turning point, and it affects all of us. Marc McCollum, Raptive’s Chief Innovation Officer, breaks down this critical issue in Forbes with his article, “The News Industry’s AI Challenge: What Does It Mean For Creators?” From copyright battles to generative AI’s impact on search visibility and ad revenue, Marc examines how these changes threaten the livelihoods of content creators everywhere. Check out our Q&A with Marc on the Blog → Was this email helpful? This email was sent to email.clausen@gmail.com. You've received this email because you work with Raptive, and we're excited to help you continue to grow. To ensure our emails arrive in your inbox, please add hello@email.raptive.com to your contacts or safe sender list. If you wish to no longer receive these emails, you can update your preferences. 1411 Broadway, 27th Floor New York, NY, 10018, US © 2025 Raptive. All rights reserved. Unsubscribe | View online