Plus, video setup tips and tomorrow's GRO webinar  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ NEWS | OCTOBER 28, 2026 By Ross Yoder Editorial Director Hi Raptive, After a brief pause last week, we’re back just in time for Halloween. I’m nearing the end of my annual horror movie marathon. Some were excellent! Others made me regret not picking literally anything else. Between new releases and recs saved in notes I’ll never find again, choosing what’s worth two hours can be downright spooky. While I’m working out my Halloween movie system, Raptive Compass can help you figure out where to focus next for your business. Check out the new ideas you can try today. Here’s what else you’ll find in this week’s edition: Get more from your video players with our practical playbook Learn what it takes to bring your smaller sites to Raptive Listen to our perspective on “Google Zero” on The Rebooting Show WHAT’S NEW Decide what’s next with these Raptive Compass prompts You’ve met Raptive Compass. Now, give it something to do. Compass Insights brings your unique performance data and AI-powered guidance together. As a result, you can ask questions in your own words and get help deciding what to do next. If you find yourself with a few spare minutes today, open Compass in your dashboard and put one of these prompts to the test: 1 Give current performance more context. Wondering how this October compares with previous years? Ask Compass to help you spot the patterns. TRY “Compare my RPM from October 1–27 in 2024, 2025, and 2026. What trends stand out?” 2 Build your next email around strong earners. Your next email could give some of your best-earning content another moment. Ask Compass to find posts with high Page RPM and suggest a few that would fit well together in a roundup. TRY “Among my 50 most-viewed posts from the past 90 days, which had the highest Page RPM? Show their pageviews and earnings, then suggest a group of related posts I could feature in an email roundup.” 3 Identify seasonal content worth sharing to social again. It won’t be spooky season much longer, so put Compass to work with your holiday content planning. Look back at what brought readers to your site from different platforms last year to help decide what to promote next. TRY “Which of my posts received the most traffic from Facebook in November 2025? Show me the top five by pageviews.” Start with whichever question would help you most today. You can ask follow-up questions to explore the answer further. See what Compass can do → TOP RESOURCE Give your video setup a second look Before you add another video to your to-do list, take a look at how the ones already on your site are set up. Our Raptive video player playbook walks through your player options, how they work together, and the settings and placements that can help you earn more while keeping readers engaged. Pick one thing to check today—a player setting you haven’t explored, or where a video appears in a post—and start there. Read the video player playbook → QUICK TIP Bring other sites you own into our network “If you own additional sites, we can also help you monetize them. If your site has at least 25K monthly pageviews and meets our other advertiser requirements, we encourage you to fill out an application to get the review process started.” Amy Burgess Senior Onboarding Manager IN CASE YOU MISSED IT Tomorrow: Grow your holiday traffic and email list with GRO Thursday, October 29 1 pm ET Your holiday posts can (and should) do more than rack up likes. Join Raptive and GRO tomorrow to explore ways to turn that engagement into site visits and email subscribers. We’ll cover how to choose seasonal content worth promoting, spot high-intent engagement, and connect social and email in a campaign that gives readers a reason to come back. You’ll also get GRO performance insights and a holiday playbook to help you plan your next steps. Save your seat → IN THE NEWS What Raptive’s data says about ‘Google Zero’ Sharon Profis, Raptive’s SVP of Audience Strategy & Growth, recently joined Brian Morrissey on The Rebooting Show to give the “traffic is dead” narrative more perspective. She shared what our network data reveals about Google traffic, channel-level revenue, and how creators and publishers are building resilience today. One standout is around email pageviews, which grew 4.5% year over year, while revenue from email traffic grew 36%—a reminder to measure traffic sources by the value they bring, not just their share of visits. Listen to the full episode to hear Sharon’s advice on where to focus right now and how to capture revenue beyond pageviews. Listen to “Google Zero by the numbers” → WHAT WE’RE READING Catch up on news from around the industry SOCIAL MEDIA TODAY Meta adds audio links and reference Reels to Edits › DIGIDAY | SUBSCRIPTION REQUIRED Forbes looks to Google AI pilot for insights as publishers seek value beyond the click › TECHCRUNCH Meta removes language that raised scraping and AI training concerns › SEARCH ENGINE LAND Google AI Overviews nearly double for commercial keywords: Study › QUESTION OF THE WEEK What’s haunting your to-do list this week? 📊 The numbers I haven’t checked My dashboard and I have some catching up to do. 🎬 The video I keep postponing “I’ll film it tomorrow,” I keep telling myself. 🕸️ The content collecting cobwebs There’s something good in the archives. I can feel it. 👻 The task that won’t stay finished Every time I cross it off, it resurrects itself. Thanks for reading! Was this email helpful? Yes No You’re receiving this email because you help manage a site that works with Raptive. 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