Plus, tips to keep readers engaged and a spotlight on travel creators  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Hi Raptive, By February, many of us feel the pull between ambitious goals and keeping up with daily tasks. The key to growth this time of year? Consistency and meaningful engagement. When your audience knows what to expect from you—and feels seen in your content—you build trust and connection. Here are a few tips to stay consistent and keep your audience engaged: Set a realistic content schedule Use a content calendar to plan posts around key dates and trends. Choose a posting frequency you can maintain, balancing evergreen and timely content to stay consistent. Plan content in batches Once you’ve identified key topics, create a mix of evergreen and seasonal content in advance. Batching helps you stay consistent, especially on busy weeks. Refresh and repurpose content Not every post needs to be brand new. If a piece of content performed well last month or last year, update it with fresh insights or trends using Content Optimization in your Raptive dashboard, and share it again. Engage intentionally Consistency isn’t just about posting—it’s also about interaction. Respond to comments, share your audience’s content, and join conversations to deepen relationships. What’s new 2025 is the year creators take back the internet Imagine someone finds your recipe on Google. Instead of clicking through to your site, they stay on Google’s “Quick View,” never visiting your page. No ad revenue, no audience connection, no name recognition—just another example of how platforms are reshaping how content is consumed. But 2025 is the year creators take back control. Together, we’ll grow and diversify traffic, build stronger audience connections, and stand up to unfair practices. Here’s how: Traffic diversification and growth: Driving traffic growth with exclusive partnerships and SEO strategies. Strengthening direct relationships with your audience: Helping you own your audience connection with email, community building, and direct engagement. Advocacy: Fighting for your rights through creator-first advocacy efforts. Your content is the heart of the internet. We’re here to help you protect it, grow your reach, and thrive on your terms. Read more about our 2025 strategy on the blog → Top resource Keep readers engaged and boost your earnings The longer readers stay on your site, the more opportunities your ads have to refresh—potentially increasing your revenue. So, how do you keep them engaged? We’ll help you identify your most engaging pages and share tips to increase engagement time and ad earnings. Curious which pages are keeping readers around—and why? Find out how to boost your engagement → Creator spotlight Travel creators turn passion into a thriving business Since 2008, Dave Bouskill and Deb Corbeil of The Planet D have inspired millions to explore the world—proving that adventure isn’t just for the athletic or wealthy—but for everyone. From cycling across Africa to kayaking through Antarctica, their journey shows how stepping out of your comfort zone can change your life. “Thanks to ads, we’ve grown exponentially. Before using our ad network, we made a solid six-figure income, but thanks to a mixture of ads, affiliates and partnerships, we were able to push that into seven figures.” Dave Bouskill The Planet D In their recent Google for Publishers feature, Dave and Deb share how they turned their passion for travel into a seven-figure business through ads, affiliates, and partnerships—all while keeping their content free for readers. Check out their story → Was this email helpful? This email was sent to email.clausen@gmail.com. You've received this email because you work with Raptive, and we're excited to help you continue to grow. To ensure our emails arrive in your inbox, please add hello@email.raptive.com to your contacts or safe sender list. If you wish to no longer receive these emails, you can update your preferences. 1411 Broadway, 27th Floor New York, NY, 10018, US © 2025 Raptive. All rights reserved. Unsubscribe | View online